User Acquisition

The “User Acquisition” dashboard reveals how users discover your app and move from first visit to installation, helping you differentiate between high-volume traffic and truly high-quality users.

Understand the dashboard

Metric	Definition
New Users	The count of unique users who triggered the first_visit or first_open event within a specified date range, representing first-time interactions with your site or app.
Active Users	The number of unique users who had an engaged session on your site or app within a specified date range.
Event	The fundamental unit of measurement in GA4. An event captures any distinct user interaction (e.g., button clicks, video plays) or system occurrence on your website or app.
Page View	A specific core event (page_view) automatically triggers each time a user loads a webpage or when the browser's history state changes.
Scroll	An Enhanced Measurement event (scroll) logged exactly once per page when a user scrolls to 90% of the webpage's vertical depth.

1. Trend Analysis Charts

1.1. Are you acquiring high-quality new users?

This chart compares the daily volume of New Users against actual Installs.

It helps you visualize if your traffic-generating efforts are successfully converting into app installations.

1.2. Are users engaging at the top but missing the rest?

This chart tracks the relationship between total Active Users and New Users.

A close overlap suggests your traffic is primarily driven by new acquisitions, while a gap indicates a healthy base of retained users.

1.3. Are active users mostly new or retained?

This chart evaluates the depth of user interaction.

By comparing Avg Engagement with the Scroll Rate, you can identify if users are only viewing the top fold of your page or exploring your content deeply.

1.4. Is the conversion funnel healthy?

This area chart visualizes the volume drop-off throughout the acquisition journey, from Page Vỉew to Add App Button and Shopify App Install.

2. Performance Analysis Charts

2.1. Do page views convert to actual installs?

A funnel visualization that calculates the conversion percentage between each critical stage. It highlights exactly where potential users are dropping off in your sales process.

2.2. Which types of your users?

A scatter plot that segments your Active Users based on their engagement behavior and scroll depth.

Larger dots indicate a higher concentration of users in that specific engagement segment.

By mapping the relationship between active interaction and scroll depth, this chart categorizes your audience into four distinct Engagement Typologies. Understanding these profiles helps you determine if users are truly consuming your value proposition or just passing through:

• High Interest: Highly active users who scroll deep and interact frequently.

• Skimmers: Users who scroll deep into the content but rarely interact.

• Top Heavy: Users who engage mainly at the top and miss the rest of the page.

• Low Interest: Users who drop off quickly with minimal scrolling or interaction.

2.3. Which sources drive quality over quantity?

This chart compares different traffic sources (Organic Shopping, Organic Search, Referral) based on the volume of new users they bring in versus the average time those users spend engaged.

It helps you identify which channels provide the most valuable traffic.

​​Evaluating the volume of New Users against their Average Engagement Time reveals the true ROI of each acquisition channel. We categorize these into four Types of Sources to help you optimize your marketing budget:

• Star Performers: Excellent sources bringing in a large number of highly engaged users.

• Hidden Gems: Smaller sources that deliver a few, but very high-quality users.

• Volume Drivers: Sources generating mass traffic, but users tend to leave quickly.

• Underperformers: Sources bringing in few users with very low engagement.

How User Acquisition data can benefit you

• Focus on Quality Users: Prioritize channels that deliver active, retained users who continue to engage with your app, rather than just driving high volumes of low-quality traffic.

• Identify High-Value Channels: Move beyond looking at raw traffic numbers to see which specific sources (Organic vs. Referral) actually result in app installs and high engagement.

• Optimize the Conversion Funnel: Pinpoint where users drop off in the journey and leverage engagement signals (clicks, scroll depth) to improve your app listing’s copy, visuals, and overall conversion performance.