> For the complete documentation index, see [llms.txt](https://docs.letsmetrix.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.letsmetrix.com/insights-and-metrics.md).

# Insights & Metrics

- [Overview](https://docs.letsmetrix.com/insights-and-metrics/overview.md)
- [Category Position](https://docs.letsmetrix.com/insights-and-metrics/category-position.md): The "Category Position" section offers valuable insights into your app's ranking across the Shopify platform, helping assess visibility and discoverability to merchants.
- [Collection Position](https://docs.letsmetrix.com/insights-and-metrics/collection-position.md): The "Collection Position" section provides crucial insights into your app's ranking within curated App Store collections, helping assess your visibility in niche, high-intent discovery channel.
- [Keywords](https://docs.letsmetrix.com/insights-and-metrics/keywords.md): The “Keyword” section is your ASO hub, helping you track keyword rankings, understand discovery paths, and analyze competition to boost visibility on the Shopify App Store.
- [Review & Ratings](https://docs.letsmetrix.com/insights-and-metrics/review-and-ratings.md): The "Reviews & Ratings" section provides a comprehensive overview of the user feedback and ratings for your app on the Shopify platform.
- [Changelog Tracking](https://docs.letsmetrix.com/insights-and-metrics/changelog-tracking.md): The "Changelog Tracking" section is your competitive intelligence feed, recording all historical modifications made to any competitor's app listing on Shopify.
- [Install & Uninstall](https://docs.letsmetrix.com/insights-and-metrics/install-and-uninstall.md): The Install & Uninstall dashboard provides an overview of app growth and churn, helping you track acquisition, retention signals, and overall user base health.
- [Churn & Reinstall](https://docs.letsmetrix.com/insights-and-metrics/churn-and-reinstall.md): The Churn & Reinstall dashboard offers insights into user churn and re-engagement, helping you understand why users leave, how effectively you win them back, and overall engagement patterns.
- [Retention & churn](https://docs.letsmetrix.com/insights-and-metrics/retention-and-churn.md): The Retention & Churn dashboard provides cohort-based insights into user retention and churn, helping you evaluate post-install loyalty and long-term user base health.
- [Merchant Growth and Earning](https://docs.letsmetrix.com/insights-and-metrics/merchant-growth-and-earning.md): This dashboard provides a comprehensive view of an app's core business metrics, tracking both user base growth and detailed financial performance.
- [Subscription & Earning by Plans](https://docs.letsmetrix.com/insights-and-metrics/subscription-and-earning-by-plans.md): The “Subscription & Earning by Plans” dashboard provides a breakdown of app revenue and user base by each specific pricing plan.
- [Customer Lifecycle / Conversation rate](https://docs.letsmetrix.com/insights-and-metrics/customer-lifecycle-conversation-rate.md): This dashboard visualizes your entire user acquisition funnel on a daily basis, from the initial discovery on app listing to successful installation and immediate churn.
- [Data From GA](https://docs.letsmetrix.com/insights-and-metrics/data-from-ga.md): The "Data From GA" section integrates seamlessly with Google Analytics to log every traffic and provide in-depth details on the traffic to your app listing and its performance.