> For the complete documentation index, see [llms.txt](https://docs.letsmetrix.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.letsmetrix.com/insights-and-metrics-v2/visibility-and-discovery.md).

# Visibility & Discovery

Can merchants find the app? Learn how to read category ranks, keyword ranks and listing changes.

This tab answers one big question: **"Can merchants find my app in the Shopify App Store?"**

It has 4 parts:

| Chart                          | Data                     | It answers                                                               |
| ------------------------------ | ------------------------ | ------------------------------------------------------------------------ |
| Category & Collection Position | `PUBLIC`                 | Where does the app rank in its categories and collections?               |
| Keyword Rankings               | `GA4`                    | Where does the app rank in search, and do these searches bring installs? |
| Positional Keyword Changes     | Part of Keyword Rankings | How did keyword ranks move day by day, and why?                          |
| Change Log Tracking            | Public listing data      | What changed on the app listing, and when?                               |

### Category & Collection Position

> **Category position** is the place of the app in a Shopify App Store category list. #1 is the top. A lower number is better.

#### What question does it answer?

* "Where does my app rank in each category?"
* "Is my rank going up or down?"
* "Is my app listed in any curated collection (for example, Built for Shopify apps)?"

#### What you see

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FAGOgRVIt1r5DcuvIHY1I%2Fv2-visibility-category-position.png?alt=media&amp;token=6aef51f9-08e9-4ccb-9712-2432e856ee0a" alt=""><figcaption></figcaption></figure>

| Element                         | Meaning                                                                                                                                             |
| ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Headline number** (top right) | The best position of the app across all its categories, with the change badge.                                                                      |
| **Category**                    | Each category where the app is listed.                                                                                                              |
| **Position**                    | The rank and the total number of apps in that category. For example, 5 / 250 means rank 5 of 250 apps.                                              |
| **Page**                        | The App Store page where the app appears. Page 1 is what most merchants see.                                                                        |
| **7D**                          | The change in rank in the last 7 days.                                                                                                              |
| **Curated collections**         | Special App Store collections that list the app, with its position.                                                                                 |
| **Insight card**                | A short summary of what changed. It names the category with the biggest move (the **featured category**) and shows a label such as *Losing ground*. |

#### Daily rank

Below the table, the **Daily rank** chart shows the rank of each category over time. Use the **Day / Week** buttons to change the detail level.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FLsxsVh1yFKl9DX0mcbgh%2Fv2-visibility-daily-rank.png?alt=media&amp;token=635351a1-a469-4556-868c-b389f5e855b9" alt=""><figcaption></figcaption></figure>

#### How to read it

* The rank axis is upside down: **#1 is at the top**. A line that goes **up** means the app is **gaining** rank.
* A sudden drop in one category often means a competitor moved up, or the category list changed.
* A slow drop in all categories at the same time often means the app is losing installs or reviews compared with other apps.

#### How to use it

1. Open the **Visibility & Discovery** tab.
2. Look at the **Page** column. Moving from page 2 to page 1 is a big win, because most merchants do not scroll to page 2.
3. Read the **Insight card** to see which category moved most.
4. In **Daily rank**, find the day when the line changed. Then check Change Log Tracking for the same day.

#### Example

Imagine your app moved from #25 to #12 in one category in one week. In Change Log Tracking, you see that you updated your screenshots and features on the same week. This is a good sign that the new listing helped.

#### Combine with other metrics

| Combine with                              | What you learn                                                               |
| ----------------------------------------- | ---------------------------------------------------------------------------- |
| **Installs** (Growth & Retention)         | If rank goes up but installs do not, the listing page may not convert well.  |
| **Reviews & Rating** (Reputation & Trust) | New reviews often help rank. Check if a rank jump follows a few new reviews. |
| **Change Log Tracking**                   | Find which listing change moved the rank.                                    |

### Keyword Rankings

> **Keyword position** is the place of the app in the App Store search results for one keyword. #1 is the first result.

#### What question does it answer?

* "Where does my app rank when merchants search for my keywords?"
* "Which keywords bring views and installs?"
* "How hard is it to rank for a keyword?"

#### What you see

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FBmjyrXxmimH80capi2DV%2Fv2-visibility-keyword-rankings.png?alt=media&amp;token=1a26694e-7c51-46a6-b5b0-85f4a4b62add" alt=""><figcaption></figcaption></figure>

| Element                        | Meaning                                                                                                                         |
| ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------- |
| **Headline** (top right)       | The best position among your tracked keywords.                                                                                  |
| **Compare with**               | The app you look at. Click **Add competitor** to add other apps, then **Compare** to see them side by side.                     |
| **Summarize user stories**     | Creates a short AI summary of how merchants use and talk about the app.                                                         |
| **Add keyword**                | Adds a new keyword to track.                                                                                                    |
| **Language**                   | Shows rankings for one App Store language.                                                                                      |
| **Keyword**                    | The search term you track.                                                                                                      |
| **Top 5 apps**                 | The icons of the 5 apps that rank highest for the keyword. Your app is highlighted when it is in the top 5.                     |
| **Difficulty**                 | How hard it is to rank for the keyword, from 0 to 100. It is based on how many apps compete for it. Green is easy, red is hard. |
| **Position**                   | The rank of the app for the keyword.                                                                                            |
| **Views**                      | Page views of the listing that came from this keyword search (from GA4).                                                        |
| **Installs**                   | Installs that came from this keyword search (from GA4).                                                                         |
| **%CR**                        | Conversion rate: installs divided by views.                                                                                     |
| **Avg / total**                | The average position, and the total views and installs, for all tracked keywords.                                               |
| **Appear on N other keywords** | Other keywords where the app also shows up. Click it to find new keywords to track.                                             |

{% hint style="info" %}
**Position** is public data. **Views**, **Installs** and **%CR** need [GA4](https://docs.letsmetrix.com/get-started/connect-ga4).
{% endhint %}

#### How to read it

* A good keyword has a **good position**, **many views**, and a **high %CR**.
* A keyword with **high difficulty** and **position #1** is very valuable. Protect it.
* A keyword with **many views** but **low %CR** brings the wrong visitors, or the listing does not match what they search for.

#### How to use it

1. Click **Add keyword** and add the words merchants use to find apps like yours.
2. Sort by **Views** (click the column title) to find the keywords that bring the most traffic.
3. Sort by **%CR** to find the keywords that bring the best visitors.
4. Click **Appear on N other keywords** to find new keyword ideas.
5. Click **Add competitor**, then **Compare**, to see how other apps rank for the same keywords.

#### Example

Imagine you track 2 keywords:

| Keyword   | Position | Views | Installs | %CR |
| --------- | -------- | ----- | -------- | --- |
| Keyword A | 1        | 100   | 10       | 10% |
| Keyword B | 4        | 20    | 8        | 40% |

Keyword A brings more traffic. But Keyword B converts 4 times better. If you move Keyword B from #4 to #1 (for example, by using it in your app name, tagline and description), you can win many more installs.

#### Combine with other metrics

| Combine with                                     | What you learn                                                        |
| ------------------------------------------------ | --------------------------------------------------------------------- |
| **Conversion Funnel** (Acquisition & Conversion) | Compare keyword %CR with your overall install rate.                   |
| **Change Log Tracking**                          | Check if a change in your tagline or description moved keyword ranks. |

### Positional Keyword Changes

> This chart shows the daily rank of each tracked keyword, so you can see when ranks moved.

There are 2 charts:

* **Positional Keyword Changes**: your tracked keywords.
* **Positional Popular Keyword Changes**: popular keywords where the app shows up.

#### What question does it answer?

* "When did my keyword rank change?"
* "Did a change on my listing cause it?"

#### What you see

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FMo3eunLoSwqIKbppLFXD%2Fv2-visibility-positional-keyword-changes.png?alt=media&amp;token=830470de-1be8-49b1-a5a5-c7c6f2b3c11e" alt=""><figcaption></figcaption></figure>

| Element                      | Meaning                                                                                                          |
| ---------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| **Lines**                    | One line for each keyword. #1 is at the top.                                                                     |
| **Legend** (below the chart) | Click a keyword name to hide or show its line.                                                                   |
| **Show changes**             | Turn it on to show listing changes on the chart. The number shows how many changes happened in the date range.   |
| **Filter**                   | Choose which types of change to show (for example, Pricing, App name, App icon, Description, Tagline, Features). |
| **Hide all**                 | Hides all lines, so you can turn on only the ones you want.                                                      |

#### How to read it

* A flat line at #1 means the keyword is stable at the top.
* A line that goes down and comes back often means a competitor was briefly above you.
* A line that drops and stays low needs action.

#### How to use it

1. Turn on **Show changes**.
2. Click **Filter** and keep only the change types you care about (for example, Tagline and Description).
3. Look for a rank move right after a change. This shows which change helped or hurt.

#### Example

Imagine your rank for a keyword drops from #2 to #6. With **Show changes** on, you see a **Description** change 2 days before the drop. You open Change Log Tracking and see that the keyword was removed from the description. You add it back.

### Change Log Tracking

> Change Log Tracking records every change to the app listing in the App Store.

#### What question does it answer?

* "What did this app change on its listing, and when?"
* "What does a competitor test on its listing?"

#### What you see

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FxEUszun0EnwoPni9Uwul%2Fv2-visibility-change-log.png?alt=media&amp;token=ff372b2f-77e2-43c5-b6bc-1e5b4f60f94c" alt=""><figcaption></figcaption></figure>

| Element                          | Meaning                                                                                                                                                                      |
| -------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Rows**                         | Each row is one part of the listing: Built for Shopify, Name, Tagline, Features, Screenshots, Pricing, Pricing Plan, Description, Video, App icon, Highlights, Integrations. |
| **Dots**                         | Each dot is one change on that day.                                                                                                                                          |
| **Built for Shopify row**        | A diamond means the app got the badge. An ✕ means the app lost it.                                                                                                           |
| **Last 12 months / All**         | Choose how much history to show.                                                                                                                                             |
| **Full screen** (top right icon) | Opens a bigger view.                                                                                                                                                         |

#### How to use it

1. Move your mouse over a dot. You see the part of the listing and the date.
2. Click **Click for details**. A window shows the text before and after the change.
3. In the details window, **red** text was removed and **green** text was added.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FArkrC9cHuGRWuOrfqflT%2Fv2-visibility-change-details.png?alt=media&amp;token=fa55f779-d6c6-4c00-9405-adf309f7bc19" alt=""><figcaption></figcaption></figure>

#### How to read it

* Many dots in **Pricing Plan** mean the app often tests its prices.
* Changes in **Name**, **Tagline** and **Description** often affect keyword ranks.
* Changes in **Screenshots** and **Video** often affect the install rate.

#### Example

Imagine a competitor changed its tagline 3 times in one month, and its rank went up after the third change. Click each dot to read the 3 taglines. You can learn which words work in your market.

{% hint style="success" %}
**Tip:** Open Change Log Tracking for your top 3 competitors once a month. It is a simple way to learn from their tests.
{% endhint %}