> For the complete documentation index, see [llms.txt](https://docs.letsmetrix.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.letsmetrix.com/insights-and-metrics/merchant-growth-and-earning.md).

# Merchant Growth and Earning

### How we get these data

The data is obtained directly from your connected Shopify Partner account, ensuring the information provided is accurate and up-to-date.

### Understand the charts

#### **1. Merchant Growth**

The line chart tracks the total number of active stores with your app installed. This number includes any stores on a paid or trial plan, staff stores, and development stores, but excludes stores that are canceled or frozen. 

The summary panels show the net change in merchants and the percentage growth (**mGrowth**) for the selected time period.

<figure><img src="/files/lziu9eDoKnPeXEJyGc5G" alt=""><figcaption></figcaption></figure>

#### 2. Earnings

This section provides a detailed breakdown of your app's financial performance.

<figure><img src="/files/B2wuT4onYkhxBKeocKHT" alt=""><figcaption></figcaption></figure>

The bar chart visualizes your daily or weekly earnings, which are calculated based on the following components:

| **Metric** | **Description**                                                                                                                                                                                                      |
| ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Earnings   | The earnings amount refers to how much an app developer has been paid. It includes both paid-out amounts and pending payments, and it reflects the deduction of Shopify's revenue share and any application credits. |
| AC         | (Active Charge) The total value of new, active subscriptions or charges within the timeframe.                                                                                                                        |
| CU         | (Charge Unfrozen) The value of payments that were previously frozen and have now been resumed.                                                                                                                       |
| CF         | (Charge Frozen) The value of payments that have been temporarily frozen by Shopify.                                                                                                                                  |
| CC         | (Canceled Charge) The total value of subscriptions or charges that have been terminated or canceled.                                                                                                                 |
| AUFC       | (Active + Unfrozen - Frozen - Canceled) A calculated metric that represents the net value of charge activities. It provides a quick snapshot of your revenue momentum before Shopify's fees.                         |
| AEPD       | (Avg. Earning Per Day) The average daily earnings calculated over the selected time period. This metric helps to smooth out fluctuations and provides a stable benchmark of your daily financial performance.        |

### How Merchant Growth & Earning can benefit you

* **Track User Base Growth:** The user growth trend is a key indicator of your app's market adoption and long-term health. It helps you measure the net result of all your acquisition and retention efforts over time, providing a clear picture of your growing footprint in the market.
* **Analyze Financial Performance:** By tracking earnings and charge activities, you gain a comprehensive view of your app’s revenue trends, key drivers, financial momentum, and patterns for forecasting and planning.