# Subscription & Earning by Plans

### Understand the dashboard

#### 1. Subscription | Earning by Plans able

This table indicates a detailed summary for each of an app’s **Price Plan**. The data is split into **Monthly** and **Yearly** sections. 

For each metric, there are two columns: the left column represents **Subscription** data (related to active users), and the right column represents **Earning** data (related to revenue).

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FxWDJScsR7qKYItRtwKBs%2Funknown.png?alt=media&#x26;token=0881a20d-bb8f-4993-ba07-8ae06ac0ee5f" alt=""><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="115"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Subscription Column (Left)</strong></td><td><strong>Earning Column (Right)</strong></td></tr><tr><td>Merchants</td><td>The number of active merchants currently subscribed to that plan.</td><td>The number of merchants who contributed to the earnings from that plan.</td></tr><tr><td>Revenue</td><td>The potential revenue from all active subscriptions on that plan.</td><td>The actual revenue earned from that plan within the selected period.</td></tr><tr><td>%</td><td>The percentage of total active subscribers that are on this plan.</td><td>The percentage of total earnings that this plan contributes.</td></tr></tbody></table>

#### 2. Subscription by Pricing Plans&#x20;

This chart visualizes the distribution of an app’s active subscribers, showing which pricing plans are the most popular among its user base.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FXpLXGVBpKp71p3uSyCib%2Funknown.png?alt=media&#x26;token=99ba3354-c177-4788-965b-1fa13eb9a867" alt=""><figcaption></figcaption></figure>

#### 3. Earning by Pricing Plans&#x20;

This chart visualizes an app’s revenue streams, showing which pricing plans contribute the most to total earnings.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2F2ssR5dzIJD0F54pvg4Ol%2Funknown.png?alt=media&#x26;token=94f08713-6248-43d5-ab02-beb766a1b503" alt=""><figcaption></figcaption></figure>

### How Subscription & Earning by Plans can benefit you

* **Identify Key Plans:** This breakdown helps you quickly identify which pricing plans are the true drivers of your business. By comparing user popularity with revenue contribution, you can pinpoint your most valuable and strategically important subscription tiers.
* **Optimize Pricing Strategy:** The data provides a clear basis for evaluating and refining your pricing structure. It enables you to assess the performance of each plan, identify opportunities for price adjustments, and make informed decisions to better align your pricing with the value you provide.