# Welcome to Letsmetrix

Letsmetrix was founded by a team of experts and developers with over 12 years of hands-on experience in the Shopify app market. We realized one truth: success isn't about luck; it's about continuous optimization and making smarter decisions.

But how do you optimize in a constantly changing and complex market?

Our mission is clear: to streamline the optimization process and make it an effortless part of your journey. We transform complex Shopify App Store data into clear insights, intuitive tools, and unbiased comparisons.

Whether you are a Merchant looking to optimize your store with the perfect tools, or a Developer optimizing your app business strategy, Letsmetrix is here to help you make smarter choices and grow faster.

## Quick links

{% content-ref url="/pages/5n5migzYORu0r9eGM7YZ" %}
[What we do](/overview/what-we-do)
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{% content-ref url="/pages/sLGOVOrUYoWLngZtBogg" %}
[Our Features](/overview/our-features)
{% endcontent-ref %}

## Get Started

We've put together some helpful guides for you to get setup with our product quickly and easily.

{% content-ref url="/pages/ym4DPHEyoS3nHXkj0pOi" %}
[Connect Shopify API](/get-started/connect-shopify-api)
{% endcontent-ref %}

{% content-ref url="/pages/TQopDyiILvIKvhx0p8UN" %}
[Connect GA4](/get-started/connect-ga4)
{% endcontent-ref %}


# What we do

At Letsmetrix, we empower the entire Shopify ecosystem with data-driven tools and insights.

### For Shopify Merchants

We provide the clarity you need to build a powerful tech stack. Our tools help you discover, compare, and select the best apps for your store with confidence. Stop wasting time and money on trial-and-error, and start making informed decisions that drive your growth.

### For Shopify App Developers

We deliver the competitive intelligence you need to win. Our focused analytics offer detailed insights into market trends, competitor performance, and your own app's key metrics. Optimize your strategy, enhance your app's success, and stay ahead in the dynamic Shopify platform.

We're here to help. Contact us if you have feedback, ideas for improvement, or need a custom solution tailored to your specific requirements.

Reach out to us at <contact@letsmetrix.com>.


# Our Features

Understand what rules the Shopify App market: Letsmetrix helps both Merchants and App Developers make smarter decisions by providing critical insights and unbiased data from thousands of Shopify Apps.

<figure><img src="/files/ff6oFh0ABgDMqgSgBnLo" alt=""><figcaption></figcaption></figure>

### For Shopify Merchants:

**Comprehensive App Analysis**

Skip the hassle of countless apps. Our comprehensive analytics help you identify the right tool fast, providing a complete view of any app's features, performance, and user feedback.

**Real-Time App Comparison**

Choose the best option for your store. Compare apps based on features, user feedback, and pricing with our unbiased comparison tools to ensure you make the most informed decision.

**Discover Top Performing Apps**

Stay ahead with updated insights on the most reliable and popular apps in the market. We help you find proven winners, ensuring your store operates smoothly and effectively.

**Exclusive Deals and Offers**

Take advantage of special offers and discounts on top Shopify apps, available only to Letsmetrix users.

**Verified Reviews and Ratings**

Trust authentic feedback. Make decisions based on verified reviews and ratings from fellow merchants, giving you an honest look at an app’s quality and support.

### For Shopify App Developers:

**Traffic Analytics for ASO and User Insights:**

Letsmetrix provides comprehensive traffic, especially keyword analytics to optimize your app's visibility through app store optimization (ASO). Additionally, gain valuable user insights to understand user behavior and preferences, allowing you to tailor your app to meet their needs effectively.

**Unified Revenue & Growth Metrics:**

Track and analyze unified revenue and growth metrics to monitor your financial performance, merchant growth, earnings, and subscription activities. This enables you to optimize your revenue streams and business strategies effectively.

**Changelog Tracking for Competitor Research:**

Stay ahead of the competition by tracking and analyzing competitors' app listing changes, rankings, reviews, and ratings. Letsmetrix offers powerful tools for competitor research, allowing you to gain valuable market insights and make informed decisions.


# Connect Shopify API

To unlock deeper analytics on your app's performance, you'll need to connect your Shopify Partner account to Letsmetrix.

This process involves three main parts: getting your Partner API, finding the App GID for each of your apps, and then connecting them to our system.


# How to Find Partner ID and API Key

#### Step 1: Open Connect Shopify API window from Letsmetrix

Go to <https://letsmetrix.com/>, and sign in. Click on your account name in the top right corner, and from the dropdown menu, select **My Partners**, and then click **Sync Partner Data** button.<br>

<figure><img src="/files/yNgLEJLchhZfet9xwncu" alt=""><figcaption></figcaption></figure>

This will open the **Add App ID from partner** window. Then, click the "+" button.&#x20;

<figure><img src="/files/FrOilHUqzKhIV3fsXmFx" alt="" width="375"><figcaption></figcaption></figure>

Now the **Connect Shopify API** window is open.

<figure><img src="/files/MJDnRvmNJtIQmqOJI4cR" alt="" width="350"><figcaption></figcaption></figure>

#### Step 2: Get Your Partner ID

You can find your Partner ID using one of two methods:&#x20;

* From the URL: After logging into your [Shopify Partner Dashboard](https://www.shopify.com/partners), your unique 7-digit Partner ID is visible in the URL search bar. For example: <mark style="color:blue;"><https://partners.shopify.com/1234567/></mark>.

<figure><img src="/files/A0Ab4xZGvU1vu0RgBa8P" alt="" width="375"><figcaption></figcaption></figure>

* From Settings: Navigate to the **Settings** page in your Partner Dashboard and find it in the **Account information** section.

<figure><img src="/files/sZVX36jMT36XjIH4PgEw" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Get Your API Key

1. From your Partner Dashboard, go to the **Settings** page and find the **Partner API clients** section. Click **Manage Partner API** clients.

<figure><img src="/files/jEShFtz0AE21FP2bs779" alt="" width="563"><figcaption></figcaption></figure>

2. If you don't have an API client yet, click **Create API client**.

<figure><img src="/files/aE8rmtAUKegSzg7IQuVz" alt="" width="563"><figcaption></figcaption></figure>

Grant the following permissions to allow Letsmetrix to sync your data:

* View financials
* Manage apps
* Manage themes

<figure><img src="/files/K6rxY9rSSQLEXpJCY2nv" alt="" width="563"><figcaption></figcaption></figure>

Click **Save** on the top right corner to create the API client.

3. After the API client is created, you will find the **Access token** in the **Credentials** section. Click the symbol to copy this token, as it will serve as your API key.

<figure><img src="/files/UIRmZV8JBqaSuobNpNmX" alt="" width="563"><figcaption></figcaption></figure>

#### Step 4: Paste Partner ID and API Key in Letsmetrix&#x20;

Return to the Letsmetrix window you opened in Step 1. Paste the **Partner ID** and **API Key** (Access Token) into the corresponding fields and click **Connect Shopify API**.&#x20;

<figure><img src="/files/2NV61OQTDwOCRGOBNzM9" alt="" width="375"><figcaption></figcaption></figure>

That's it! You can now proceed to sync your individual apps.


# How to find App GID

Each of your apps on Shopify has a unique App GID that Letsmetrix needs to track it.

#### Step 1: Get Your App GID

1. Return to the **Add App ID from partner** window after you have connected Shopify API.
2. From your Partner Dashboard, navigate to the **App distribution** section in the left-hand menu. Click **All apps**. From the list, find and click on the specific app you wish to connect.

<figure><img src="/files/uLk6AEvZhYZHUjR60o25" alt=""><figcaption></figcaption></figure>

3. Look at the URL in your browser's address bar. The App GID is the set of numbers immediately following /apps/:

<figure><img src="/files/PeBF9ugiuVRKuKjpZRZ4" alt="" width="375"><figcaption></figcaption></figure>

For example, in the URL <mark style="color:blue;"><https://partners.shopify.com/1234567/apps/7891011/overview></mark>, the App GID is 7891011.

#### Step 2: Fill App GID in Lesmetrix

Return to the Letsmetrix window you opened in Step 1 and paste the App GID you found in the previous section. Click **Add**.

<figure><img src="/files/BXcQPLfLD2VgjSm8IWHQ" alt="" width="375"><figcaption></figcaption></figure>

After you add the app, the partner data will be synced and appear in your Letsmetrix dashboards.


# Connect GA4

**Step 1**: From the main menu on the left, navigate to the **Data GA** section. You will see a prompt to connect your Google Analytics. Click **Connect GA4** button to begin.

<figure><img src="/files/R4x5xYCqsbNZmEi44F4r" alt=""><figcaption></figcaption></figure>

**Step 2**: You will be prompted to choose an email account to continue with Letsmetrix.

<figure><img src="/files/edyZvdBnGtmEidqEscPo" alt="" width="375"><figcaption></figcaption></figure>

For a successful connection, the Google account you are connecting must have at least "Viewer" access to the GA4 property in Google Analytics.

In Google Analytics, go to Admin → Account (or Property) Access Management → Add the Google account email → Choose a standard role (e.g., "Viewer").

<figure><img src="/files/0amlreBS4AAtnF04mpFI" alt="" width="563"><figcaption></figcaption></figure>

Once connected, your GA4 data will begin to sync with Letsmetrix.


# Overview

In the Letsmetrix Application Dashboard, users will have access to comprehensive data and insights filtered and calculated according to the chosen timeframe. To explore these dashboards, you must first select a specific app to analyze.

By default, the dashboard shows data for the last 30 days. If you want to see data for a different date range, then select one from the date picker. Letsmetrix can fetch data for up to 30 days. However, for churn and retention rate analysis, it extends to 90 days, and for earnings, data can be fetched for up to 60 days.

Now let’s dive into [how Letsmetrix analyzes keywords](https://app.gitbook.com/o/dEzP9GcVLf8stIIwl21t/s/8KaEyTr3mMTLCU7QQyAU/~/changes/6/understand-dashboard-and-reports/keywords).&#x20;


# Category Position

The "Category Position" section offers valuable insights into your app's ranking across the Shopify platform, helping assess visibility and discoverability to merchants.

### Understand the charts

#### 1. Category Positional Changes

This chart tracks the historical ranking of your app within its assigned Shopify category. It's the best way to see how visible you are to merchants who browse for apps.

<figure><img src="/files/KWE8KdCovObHipg8jfOe" alt=""><figcaption></figcaption></figure>

#### &#x20;2. Category Popular Positional Changes

This chart displays your app's trending rank within its category. It reflects how Shopify's algorithm perceives your app's current popularity based on strong user engagement signals.

<figure><img src="/files/mwYPDKuzUfvxptCR0xXb" alt=""><figcaption></figcaption></figure>

### How Category Position can benefit you

Analyzing your category positions provides crucial insights into a key aspect of your app's discoverability.

* **Assess Visibility:** This data allows you to understand how easily your app can be found by the significant segment of merchants who browse categories rather than searching. It helps you measure your performance in a primary discovery channel.
* **Benchmark Market Authority:** Tracking your "Popular" position is essential for benchmarking your app's momentum and authority. A high rank in this view indicates strong performance signals that are favored by Shopify's algorithm, reflecting your app's overall health and competitiveness within its niche.
* **Diagnose Performance Changes:** When you notice a change in traffic or installs, these charts help you diagnose the cause. You can quickly determine if a performance shift is due to a drop in your category ranking, rather than just your keyword performance, providing a more complete picture of your app's discoverability.


# Collection Position

The "Collection Position" section provides crucial insights into your app's ranking within curated App Store collections, helping assess your visibility in niche, high-intent discovery channel.

### Understand the charts

#### 1. Collection Positional Changes

This chart tracks the historical ranking of your app within its assigned Shopify collections. It's the best way to see how visible you are to merchants who browse these specific, curated lists.

<figure><img src="/files/1f8SwTCooj93EOidReIv" alt=""><figcaption></figcaption></figure>

#### 2. Collection Popular Positional Changes

This chart tracks your app's ranking within collections when sorted by popularity. It shows you how much momentum and user traction your app has compared to others in the same curated group.

<figure><img src="/files/DmOJ1Vmao8WBajlcy8aQ" alt=""><figcaption></figcaption></figure>

### How Collection Position can benefit you

* **Assess Visibility in High-Intent Channels:** Collections often group apps by theme or quality (e.g., "Built for Shopify"). Tracking your position here allows you to measure visibility to highly targeted merchants who are actively looking for specific types of solutions.
* **Measure Trust and Alignment with Shopify:** Ranking well in official Shopify collections acts as a powerful trust signal and an indirect endorsement. Monitoring your position helps you gauge how well your app aligns with Shopify's standards and best practices.
* **Benchmark Against a Curated Competitive Set:** Unlike broad categories, collections represent a specific group of competitors. Analyzing your rank within a collection provides a more focused benchmark of your performance against a relevant competitive set.


# Keywords

The “Keyword” section is your ASO hub, helping you track keyword rankings, understand discovery paths, and analyze competition to boost visibility on the Shopify App Store.

To fully see the traffic and events from each keyword, you must first connect your Shopify Partner API and GA4. Without these connections, you will only see general market data.

### How we get these data

Keyword data is sourced from Google Analytics and is processed to provide you with a clear and actionable view.

### Understand the metrics

This table explains each metric you'll find in the Keyword Analytics dashboard.

<table data-header-hidden><thead><tr><th></th><th width="536.0625">Description</th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Description</strong></td></tr><tr><td>Keywords</td><td>The specific words or phrases merchants use in the App Store search, helping you identify what your target audience is truly looking for.</td></tr><tr><td>Top 5 Apps</td><td>The top 5 apps currently ranking for a specific keyword. Use this to instantly identify and analyze your main competitors for each search term.</td></tr><tr><td>Difficulty</td><td>An estimated score of how competitive a keyword is, based on the authority of the apps ranking for it. This is crucial for prioritizing your ASO efforts: target low-difficulty keywords for quick wins or high-difficulty ones for your long-term strategy.</td></tr><tr><td>Position</td><td>Your app's current ranking for a specific keyword, updated daily. This metric directly tracks your core ASO performance, answering the question: Are your efforts moving you up or down?</td></tr><tr><td>P.Popular</td><td>(Position Popular) Your app's ranking position when the "Popular" filter is applied to a keyword search. This measures your app's authority and momentum for a keyword, not just its relevance.</td></tr><tr><td>U.Pviews</td><td>(Unique Page Views) The number of views your app page receives from a specific keyword. This metric shows which keywords are effectively driving traffic to your listing.</td></tr><tr><td>U.Events</td><td>(Unique Events) The number of app installations resulting from users finding your app using a specific keyword. This pinpoints which keywords are not just driving traffic, but are converting into actual users.</td></tr><tr><td>%CR</td><td>(Conversion Rate) The percentage of page views that resulted in an installation for a specific keyword. This metric reveals the quality of your traffic. High traffic but low CR may indicate a mismatch between the keyword and your app's value proposition.</td></tr><tr><td>%Bounce</td><td>(Bounce Rate) The percentage of users who view your app page from a specific keyword but leave without installing. A high bounce rate can indicate a mismatch between the searcher's intent and your app listing's content or value proposition, signaling a need to optimize your page.</td></tr><tr><td>Avg Position</td><td>(Average Position) The average ranking position of your app for a specific keyword over the selected time period. This smooths out daily fluctuations, providing a more stable view of your overall ranking performance and long-term trends.</td></tr></tbody></table>

### Adding Keywords

You can build and expand your keyword list using two primary methods:

**Manual Addition:** To track a specific term, simply type your keyword into the input field and click **Add**. Ideal for monitoring your primary brand keywords, specific competitor terms, or new ideas from your own research.

<figure><img src="/files/Pn7jemjvWxfhDSTqfJIL" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/SFRjpjVTsOsoc9Gz3vad" alt="" width="375"><figcaption></figcaption></figure>

**Suggested Keywords:** Explore keywords automatically discovered for you, sourced from real user searches and AI recommendations.

<figure><img src="/files/xAZVK5TQvncoxAOSc6tq" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="/files/ZLDmspB8ep82n5H7tgMh" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/sL2assBrJouA9dUzv8ar" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://lh7-us.googleusercontent.com/OfhjvV6xksE2B3OCZ9uStehEfrpmWwNNkk1aQZFZ2Ns_-uf8XQs63lCwEbKDkMjp6yHp_1wqFTZysjH1sC_X8PqyTWcsMyqZkocTDPGLXTEthafHMgugkY-ukSCKYMTMwdj7s0F6gxzTUxIvnH6E3rM" alt="" width="375"><figcaption></figcaption></figure>

Simply click the "+" icon next to a suggested keyword to add it to your tracking list. Using these suggestions is a powerful way to uncover hidden opportunities and understand organic user behavior.

### Keyword Frequency Analysis

This feature provides a market-wide analysis of keyword frequency, showing you how top apps optimize their listings so you can discover high-value keywords.

<figure><img src="/files/oW1WTgVDCftS3Yhd2u4m" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/JktDVz2kr4iqVVXzkk9d" alt=""><figcaption></figcaption></figure>

This table breaks down each **Keyword**, showing the **Top Apps** ranking for it, its **Difficulty** score, and a **T.Count** (Total Count) of its appearances in key listing sections like **A.Name** (App Name), **Desc** (Description), **Feat** (Features), and more.

To add a promising keyword directly to your tracking list from this analysis, simply click the "+" button in the **Action** column.

### How Keyword Analytics can benefit you

By leveraging the insights from Keyword Analytics, you can move from reactive adjustments to a proactive ASO strategy. Understanding this data is crucial for making informed decisions that drive visibility, traffic, and sustainable growth.

* **New Keyword Opportunities:** Analyzing the full list of keywords helps you identify untapped search terms and discover new avenues for user acquisition. This insight is essential for expanding your reach and capturing traffic from previously overlooked segments of your target audience.
* **Performance Optimization Analysis:** Understanding the relationship between traffic, ranking, and conversion rate for each keyword allows you to assess the effectiveness of your listing. This information is instrumental in diagnosing performance issues, such as a mismatch between user intent and your value proposition, and optimizing your app page for higher conversions.
* **Competitive Landscape Tracking:** Monitoring the top-ranking apps for your primary keywords provides a clear view of the competitive environment. This is invaluable for benchmarking your performance, identifying emerging threats, and refining your own messaging to stand out in a crowded market.
* **Localization Strategy Development:** Analyzing keyword performance across different languages enables you to evaluate your app's global footprint. This insight helps in identifying high-potential markets, assessing the effectiveness of your translation efforts, and tailoring your localization strategy to resonate with specific language-speaking audiences.


# Review & Ratings

The "Reviews & Ratings" section provides a comprehensive overview of the user feedback and ratings for your app on the Shopify platform.

### Understand the charts&#x20;

#### 1. Review Changes

The review chart tracks the volume of new reviews over time, helping you measure campaign impact and spot trends.

<figure><img src="/files/Zwdd0nw2reNV7Ywu5lEs" alt=""><figcaption></figcaption></figure>

#### 2. Rating Changes

The rating changes chart monitors the trend of your app's average rating, a critical health metric for your app's reputation on the App Store.

<figure><img src="/files/5Oxopw2bNu6f20WdnyZs" alt=""><figcaption></figcaption></figure>

### In-depth Review Analysis:

Clicking on the "Reviews" tab unlocks a detailed analysis of your user feedback.

<figure><img src="/files/KfsWKw62mlgAHfcVesEK" alt=""><figcaption></figcaption></figure>

This powerful feature allows you to analyze feedback through several dimensions, providing a multi-layered understanding of user sentiment. You can view:

* **Overall Rating:** See the exact breakdown of 5, 4, 3, 2, and 1-star reviews.
* **Top Locations:** Identify the key markets where your most engaged users are located.
* **Time Spent Using App:** Understand how long users have been with your app before leaving a review.
* **Review Reply Time:** Understand how quickly an app's support team responds to user reviews, a key indicator of their customer service quality.

<figure><img src="/files/aj3BLkt3j589LlT4rgEB" alt=""><figcaption></figcaption></figure>

To gain deeper context on a specific user, click on their name within a review. This action will display all other public reviews they have given on the Shopify App Store, helping you understand their broader expectations as a user.

<figure><img src="/files/ad2ouvInE4dbqw2UTyN4" alt=""><figcaption></figcaption></figure>

### How Review & Ratings can benefit you

Analyzing user feedback, both for your app and your competitors', provides a direct line into the mind of the market, enabling you to make smarter, user-centric decisions.

* **Prioritize Product Roadmap:** By analyzing the content of reviews, especially 1-star and 2-star feedback, you can identify recurring bugs, pinpoint common points of friction, and discover your most requested features. This data provides a clear, user-driven direction for your product development.
* **Gain a Competitive Edge:** Analyze the reviews of your top competitors to identify the features users praise and the common complaints or missing functionalities you can capitalize on. This insight is invaluable for discovering market gaps and positioning your app as a superior solution.
* **Enhance Customer Support & Satisfaction:** Monitoring review volume, rating trends, and reply times allows you to proactively manage your app's reputation. You can quickly address your users' issues and learn from the support successes and failures of your competitors.
* **Fuel Marketing & Sales Efforts:** Filtering for 5-star reviews is the fastest way to find authentic testimonials for your marketing materials. Additionally, by understanding the language your competitors' happiest customers use, you can refine your own marketing messaging to attract them to your app.


# Changelog Tracking

The "Changelog Tracking" section is your competitive intelligence feed, recording all historical modifications made to any competitor's app listing on Shopify.

This timeline chart provides a visual overview of your competitors' ASO strategies over time. By analyzing when and what they change, from pricing and screenshots to their description, you can reverse-engineer their tactics and identify market trends.

### Understand the Changelog

The chart displays a timeline of changes for various listing elements, where each dot represents a detected modification. Simply click on a dot to view the specific details of what was changed.

<figure><img src="/files/SwkqaEDjdr5hVyH2mNwQ" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/GHXvwvqjQfaIKusF9TTV" alt=""><figcaption></figcaption></figure>

### How Change Log Tracking can benefit you

Monitoring your competitors' listing changes provides a powerful strategic advantage, allowing you to move from guessing to knowing.

* **Uncover Competitor Strategies:** When a competitor's ranking suddenly improves, the changelog helps you pinpoint exactly what they changed. By comparing their listing updates (e.g., new keywords, updated screenshots, pricing changes) with their performance, you can break down their ASO tactics and understand what's working in the market right now.&#x20;
* **Identify Market Trends:** By tracking several top-performing apps in your niche, you can identify emerging trends. These patterns give you valuable insights to guide your own product decisions and marketing strategy.&#x20;
* **React Faster to Market Shifts:** Get a critical speed advantage by being the first to know when a key competitor launches a new feature, adjusts their pricing, or changes their core messaging. This allows you to quickly assess the impact on your own business and decide if you need to respond, ensuring you never get blindsided.

*Learn more:* [*How can I track my competitor's app listing changes?*](https://app.gitbook.com/o/dEzP9GcVLf8stIIwl21t/s/8KaEyTr3mMTLCU7QQyAU/~/changes/6/how-can-i-track-my-competitors-app-listing-changes-ranking-reviews-and-ratings)


# Install & Uninstall

The Install & Uninstall dashboard provides an overview of app growth and churn, helping you track acquisition, retention signals, and overall user base health.

### How we get these data

Install & Uninstall data is collected from Shopify API App Events and processed into actionable insights.

The metric includes repeated installations and uninstallations; it does not count unique users. *Example: If a merchant installs, uninstalls, and then reinstalls on the same day, it will count as 2 Installs and 1 Uninstall.*

<figure><img src="/files/K80PGa5uAJ6PHdACsLau" alt=""><figcaption></figcaption></figure>

### Understand the charts

#### **1.** Install Chart

This chart visualizes all positive user growth activities.

<figure><img src="/files/BwIa0Xby8Sdgqc131PIX" alt=""><figcaption></figcaption></figure>

| **Metric**                | **Description**                                                                                                                                                                                                                                                                               |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Installs                  | The total number of events recording a shop successfully installing the application within a specific period. This metric indicates the effectiveness of marketing campaigns and the app's coverage on the Shopify App Store. An upward trend suggests good customer attraction capabilities. |
| Re-opened                 | <p>The number of returning merchants who reactivated a previously closed store on a given day, while your app remained installed.</p><p>This metric captures merchant reactivation and re-engagement behavior.</p>                                                                            |
| Active Charge Merchants   | The number of merchants who generated a new charge on a given day, such as starting a paid plan or beginning a trial. This is a key conversion metric.                                                                                                                                        |
| Charge Unfrozen Merchants | The number of merchants whose billing was resumed on a given day after being temporarily frozen. This metric indicates recovered revenue activity from merchants who were previously unable to be charged.                                                                                    |

#### 2. Uninstall Chart

This chart visualizes all user churn and negative activities.

<figure><img src="/files/xZWimSTyoywIUKFjhPnM" alt=""><figcaption></figcaption></figure>

| **Metric**                | **Description**                                                                                                                                                                              |
| ------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Uninstalls                | The total number of events recording a shop removing the application within a specific period. This is a warning signal regarding product quality, onboarding experience, or pricing issues. |
| Closed                    | The number of merchant stores that were closed on a given day while your app remained installed.                                                                                             |
| Declined                  | The number of merchants whose charge attempt was declined. This is an early warning sign of potential churn.                                                                                 |
| Charge Frozen Merchants   | The number of merchants whose billing was temporarily frozen on a given day by Shopify.                                                                                                      |
| Charge Canceled Merchants | The number of merchants who canceled their subscription plan on a given day. This is a direct indicator of active churn from paying users.                                                   |

#### 3. Install & Uninstall

This chart visualizes your net daily growth by showing the difference between installs and uninstalls. The breakout table below provides the exact numbers for **Installed**, **Uninstalled**, and the net **Change** for recent days.

<figure><img src="/files/38JuAOHwRWqMo99tQFn5" alt=""><figcaption></figcaption></figure>

#### 4. Monthly growth

These panels provide a quick historical comparison, showing your current net growth against the same period in previous months and years to help identify long-term trends.

<figure><img src="/files/1XOmPD8Nr6pT9aA4jk0N" alt=""><figcaption></figcaption></figure>

The monthly growth chart displays installs versus uninstalls over a longer period, helping you visualize net growth (the difference between installs and uninstalls) to assess whether the application is growing or declining at a macro level.

<figure><img src="/files/t0rwR5cngRedjoTrVex2" alt=""><figcaption></figcaption></figure>

#### 5. Recent installs & uninstalls

This table provides a real-time, user-level log of the most recent install and uninstall events. It includes key details like the shop, their current status, plan, and MRR.

<figure><img src="/files/gtcyEH3QAe6XXds64ILz" alt=""><figcaption></figcaption></figure>

### How Install & Uninstall can benefit you

* **Measure Marketing Effectiveness:** The install-related metrics are the most direct measure of your marketing and ASO performance. By tracking these daily, you can quickly assess the impact of new campaigns or listing changes on your ability to attract new users.
* **Identify Potential Issues:** Spikes in negative activities, such as app removals or subscription cancellations, serve as immediate red flags. This data helps you quickly identify periods of high churn, allowing you to investigate potential causes like recent app updates, bugs, or competitor activities.


# Churn & Reinstall

The Churn & Reinstall dashboard offers insights into user churn and re-engagement, helping you understand why users leave, how effectively you win them back, and overall engagement patterns.

### Understand the etrics

The main table on this dashboard breaks down user churn and reinstall activities based on the time between their initial install and their churn/reinstall event.

<figure><img src="/files/QHdU2QzAH3ZipjhR6ua7" alt=""><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="102"></th><th width="110"></th><th></th></tr></thead><tbody><tr><td></td><td><strong>Metric</strong></td><td><strong>Description</strong></td></tr><tr><td>Churn</td><td>Value</td><td>The total number of users who uninstalled the app within a specific time range after installing (e.g., Same day, 1-14 days). This helps you identify the most critical periods in your user journey where churn is highest.</td></tr><tr><td></td><td>Avg Time</td><td>The average duration these users actively used the app before they uninstalled. This metric provides insight into user engagement depth, helping you understand how long users typically interact with your app before they decide to leave.</td></tr><tr><td>Reinstall</td><td>Value</td><td>The total number of users who reinstalled the app within a specific time range after their previous uninstall. This is a direct measure of your ability to bring churned users back.</td></tr><tr><td></td><td>Avg Time</td><td>The average time it took for these users to reinstall the app from their most recent uninstall date. This metric quantifies your regain speed, showing how long it typically takes for a churned user to recognize your app's value again.</td></tr><tr><td>Diff</td><td></td><td>The duration a user uses the app before they uninstall it.</td></tr></tbody></table>

### **How to use the feature**&#x20;

You can drill down into the data to get more detailed reports.

#### a) Analyzing Churn etails

1. In the **Churn** column, click on any numerical value.&#x20;
2. A detailed report will pop up, showing you the specific stores that churned within that period. It includes details like **Shopify Domain**, **Name**, **Diff**, **Install time**, **Uninstall time**, and the **Reason** for uninstallation (if available).

<figure><img src="/files/VzvsIjg92gF1o36hhqng" alt=""><figcaption></figcaption></figure>

#### b) Analyzing Reinstall details

1. In the **Reinstall** column, click on any numerical value to see a list of stores that reinstalled, showing their **Shopify Domain**, **Name**, **Active** status and **Total number reinstallations of the shop**.

<figure><img src="/files/evCf4n1czsIH51j80YZD" alt=""><figcaption></figcaption></figure>

2. To see the full lifecycle of a specific reinstall session, click the "+" icon next to a store's name. This will expand a detailed view showing the **Name App**, **My Shopify Domain**, **Name**, initial **Install** and **Uninstall** times, **Diff**, and **Reason** for each churn.

<figure><img src="/files/BXV3KCKm7U19payhMrz0" alt=""><figcaption></figcaption></figure>

### How Churn & Reinstall can benefit you&#x20;

* **Identify User Lifecycle and Churn Drivers:** Identify when users leave and why, you can pinpoint potential issues in onboarding, product value, messaging, or feature performance.
* M**easure User Loyalty:** Evaluate how deeply users engage before churning and how effectively you win them back, providing insights into loyalty, re-engagement success, and time-to-value.


# Retention & churn

The Retention & Churn dashboard provides cohort-based insights into user retention and churn, helping you evaluate post-install loyalty and long-term user base health.

## Understand the dashboard

The dashboard is built around a powerful retention cohort chart, which shows you what percentage of users who installed on a specific day are still active over time.

* **Retention Rate:** The percentage of users from an initial group (cohort) who are still using your app after a specific period (e.g., Day 1, Day 7, Day 30). A higher rate indicates that users are finding long-term value.
* **Churn Rate:** The inverse of the retention rate. It represents the percentage of users from a cohort who have stopped using the app. A lower rate is a sign of a positive user experience.

<figure><img src="/files/cYGAw80jAq3IxieNYYxJ" alt=""><figcaption></figcaption></figure>

You can interact with the chart to get deeper insights:

* **Filtering Options:** Use the tabs (**All Merchants, Free, Paid**) to filter the cohort data. This allows you to compare the retention and churn behavior across different user segments.

<figure><img src="/files/lyP7QwsvC3MrwIHNgMRp" alt="" width="375"><figcaption></figcaption></figure>

* **Detailed Insights:** Click on any number of a specific day within the cohort chart to open a detailed report. This popup shows you a list of the individual stores from that day's cohort, their status, subscription plan, and more, helping you identify trends and potential issues at a user level.

<figure><img src="/files/BJ7K4Ok1myKcG25vFggT" alt=""><figcaption></figcaption></figure>

### How Retention & Churn can benefit you

* **Access Product Loyalty:** Retention data helps you evaluate how much long-term value your app delivers and how deeply users engage over time. By analyzing retention trends across different user segments, you can understand whether users are forming lasting usage habits and identify which user groups are most loyal.
* **Identify Critical Drop-Offs:** Cohort-based retention analysis allows you to pinpoint key moments in the user journey where engagement drops off, such as after initial onboarding or during longer-term usage. These insights are essential for identifying friction points and improving both early and ongoing user experience.


# Merchant Growth and Earning

This dashboard provides a comprehensive view of an app's core business metrics, tracking both user base growth and detailed financial performance.

### How we get these data

The data is obtained directly from your connected Shopify Partner account, ensuring the information provided is accurate and up-to-date.

### Understand the charts

#### **1. Merchant Growth**

The line chart tracks the total number of active stores with your app installed. This number includes any stores on a paid or trial plan, staff stores, and development stores, but excludes stores that are canceled or frozen.&#x20;

The summary panels show the net change in merchants and the percentage growth (**mGrowth**) for the selected time period.

<figure><img src="/files/lziu9eDoKnPeXEJyGc5G" alt=""><figcaption></figcaption></figure>

#### 2. Earnings

This section provides a detailed breakdown of your app's financial performance.

<figure><img src="/files/B2wuT4onYkhxBKeocKHT" alt=""><figcaption></figcaption></figure>

The bar chart visualizes your daily or weekly earnings, which are calculated based on the following components:

| **Metric** | **Description**                                                                                                                                                                                                      |
| ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Earnings   | The earnings amount refers to how much an app developer has been paid. It includes both paid-out amounts and pending payments, and it reflects the deduction of Shopify's revenue share and any application credits. |
| AC         | (Active Charge) The total value of new, active subscriptions or charges within the timeframe.                                                                                                                        |
| CU         | (Charge Unfrozen) The value of payments that were previously frozen and have now been resumed.                                                                                                                       |
| CF         | (Charge Frozen) The value of payments that have been temporarily frozen by Shopify.                                                                                                                                  |
| CC         | (Canceled Charge) The total value of subscriptions or charges that have been terminated or canceled.                                                                                                                 |
| AUFC       | (Active + Unfrozen - Frozen - Canceled) A calculated metric that represents the net value of charge activities. It provides a quick snapshot of your revenue momentum before Shopify's fees.                         |
| AEPD       | (Avg. Earning Per Day) The average daily earnings calculated over the selected time period. This metric helps to smooth out fluctuations and provides a stable benchmark of your daily financial performance.        |

### How Merchant Growth & Earning can benefit you

* **Track User Base Growth:** The user growth trend is a key indicator of your app's market adoption and long-term health. It helps you measure the net result of all your acquisition and retention efforts over time, providing a clear picture of your growing footprint in the market.
* **Analyze Financial Performance:** By tracking earnings and charge activities, you gain a comprehensive view of your app’s revenue trends, key drivers, financial momentum, and patterns for forecasting and planning.


# Subscription & Earning by Plans

The “Subscription & Earning by Plans” dashboard provides a breakdown of app revenue and user base by each specific pricing plan.

### Understand the dashboard

#### 1. Subscription | Earning by Plans able

This table indicates a detailed summary for each of an app’s **Price Plan**. The data is split into **Monthly** and **Yearly** sections.&#x20;

For each metric, there are two columns: the left column represents **Subscription** data (related to active users), and the right column represents **Earning** data (related to revenue).

<figure><img src="/files/6hFjdpmLiE0aw2qRhzRA" alt=""><figcaption></figcaption></figure>

<table data-header-hidden><thead><tr><th width="115"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Subscription Column (Left)</strong></td><td><strong>Earning Column (Right)</strong></td></tr><tr><td>Merchants</td><td>The number of active merchants currently subscribed to that plan.</td><td>The number of merchants who contributed to the earnings from that plan.</td></tr><tr><td>Revenue</td><td>The potential revenue from all active subscriptions on that plan.</td><td>The actual revenue earned from that plan within the selected period.</td></tr><tr><td>%</td><td>The percentage of total active subscribers that are on this plan.</td><td>The percentage of total earnings that this plan contributes.</td></tr></tbody></table>

#### 2. Subscription by Pricing Plans&#x20;

This chart visualizes the distribution of an app’s active subscribers, showing which pricing plans are the most popular among its user base.

<figure><img src="/files/LVyPaz74CLHhcP1qzcBt" alt=""><figcaption></figcaption></figure>

#### 3. Earning by Pricing Plans&#x20;

This chart visualizes an app’s revenue streams, showing which pricing plans contribute the most to total earnings.

<figure><img src="/files/hB9y52b1yhudiK8IK6yU" alt=""><figcaption></figcaption></figure>

### How Subscription & Earning by Plans can benefit you

* **Identify Key Plans:** This breakdown helps you quickly identify which pricing plans are the true drivers of your business. By comparing user popularity with revenue contribution, you can pinpoint your most valuable and strategically important subscription tiers.
* **Optimize Pricing Strategy:** The data provides a clear basis for evaluating and refining your pricing structure. It enables you to assess the performance of each plan, identify opportunities for price adjustments, and make informed decisions to better align your pricing with the value you provide.


# Customer Lifecycle / Conversation rate

This dashboard visualizes your entire user acquisition funnel on a daily basis, from the initial discovery on app listing to successful installation and immediate churn.

### Understand the metrics&#x20;

This table breaks down your daily acquisition funnel into key events and the conversion rates between them.

| **Metric**               | **Description**                                                                                                                                                               |
| ------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| U.PViews                 | (Unique Page Views) The number of unique views your app listing page received. This is the top of your acquisition funnel.                                                    |
| Click get app            | The number of users who clicked the "Add app" button on app listing. This measures your listing's effectiveness in persuading users to take the first step.                   |
| Install                  | The number of users who successfully installed your app. This is the final conversion event in the acquisition funnel.                                                        |
| Uninstall                | The number of users who uninstalled your app. This tracks immediate churn, often on the same day as installation.                                                             |
| Click get app / U.PViews | The conversion rate from a page view to an "Add app" click. This directly measures the performance of your app listing page (screenshots, description, value proposition).    |
| Install / Click get app  | The conversion rate from clicking "Add app" to a successful installation. This measures the efficiency of the Shopify installation process itself.                            |
| Install / U.Pviews       | The overall conversion rate from an initial page view to a successful installation. This is your primary, top-to-bottom acquisition funnel conversion rate.                   |
| Uninstall / Install      | The percentage of new installs that resulted in an uninstall. This is a critical "Day 0" churn metric, often indicating issues with onboarding or first-time user experience. |

### How Customer Lifecycle/ Conversion rate can benefit you

* **Optimize App Store Listing:** By analyzing funnel conversion rates from discovery to action, you can assess the effectiveness of your app listing, ASO, and marketing campaigns, and identify opportunities to improve messaging, value proposition, and visual presentation.
* P**inpoint Funnel Drop-Offs:** Funnel metrics help you identify where users drop off during the acquisition journey. High drop-off rates after install often signal onboarding or first-time experience issues, allowing you to focus on improving early user retention.


# Data From GA

The "Data From GA" section integrates seamlessly with Google Analytics to log every traffic and provide in-depth details on the traffic to your app listing and its performance.

The "Data From GA" section integrates seamlessly with Google Analytics to log every traffic and provide in-depth details on the traffic to your app listing and its performance.&#x20;

<figure><img src="https://lh7-us.googleusercontent.com/SIh7Mp6FhejItFp-ziFya9A-MPo8yE6tlQsrTBgAfb-3FTKVqSG_JmgDgy-15uEUiFQ8r01txL0vJOp-WQS5Xlo1b01C_nxtTffzQdDTkg9OtGexdLIqF_4GgR_40NgWLK44uscmp02SOGlUx7G1wMM" alt=""><figcaption></figcaption></figure>

Click on the hyperlink metrics for more details on your app traffics:

<figure><img src="https://lh7-us.googleusercontent.com/Hw-viwcE7aKP3P7j1dohSmN2--0BRC01lU7IUKRXn-GR77fuwo4iOAC_JZG-_H7zdv0YPDohFNBNnOcKvfno5XL_r7qFwxcJV7mW5qs_JynICPfUaJMy004FmCIM42hkI-OCfZ1Z2MF6nxWV3nlKB-k" alt=""><figcaption></figcaption></figure>

**Understand your Shopify app listing traffic sources:**

<figure><img src="/files/oQbx8gU79Y9Z7OEarHQ2" alt=""><figcaption></figcaption></figure>

**Understand user engagement metrics:**

<figure><img src="/files/kwM4RLTFJMuYzyrXExmu" alt=""><figcaption></figcaption></figure>


# New Users

The “New Users” dashboard tracks and analyzes new users during their first 30 days, the most critical period for onboarding, activation, and converting free users into paying customers.

### How we get these data

New Users data is collected from Shopify API App Events and processed to support clear decision-making.

### Understand the dashboard&#x20;

New Users are the total number of **unique shops** that have installed the application for the first time, and the time from installation to the reporting moment does not exceed 30 days.

* Shops installed for over 30 days will no longer be counted as New Users but only as Active Users.
* Shops that uninstalled and re-installed will be calculated based on the original installation date in the past (they are not reset to New User status if the first installation was over 30 days ago).

#### 1. New Users

The chart visualizes the number of new users acquired over your selected time period (**Days**, **Weeks**, **Months**). The panels below offer a quick historical comparison, showing your current new user count against the same period in previous months and years.

<figure><img src="/files/Cgwp9XnqGdSb9EQPgMTu" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Day of New Customers&#x20;

This bar chart shows the total number of new customers acquired on each day of the week, helping you identify your **Peak day** for new user acquisition.

<figure><img src="/files/QzJspxx5e66LyclDmGIm" alt="" width="563"><figcaption></figcaption></figure>

#### 3. Plans

This table breaks down your active customers by their subscription plan. It shows the number of **Active Customers** on each plan, their percentage distribution, and the total **MRR** each plan contributes.

<figure><img src="/files/Nu8d9vyEmXglBOV6vaUj" alt="" width="563"><figcaption></figcaption></figure>

#### 4. New Customers

This table provides a real-time log of your most recent new customers. It includes the **Customers**’s name, the **Date** they joined, the **New Plan** they are on, and the **MRR Gained** from them.

<figure><img src="/files/vpNUE07yAOVnmcpqASKz" alt="" width="563"><figcaption></figcaption></figure>

### How New Users data can benefit you&#x20;

* **Assess Onboarding Effectiveness:** By monitoring new user trends, you can measure the performance of the critical first 30 days for converting customers from Free to Paid. A high volume of new users signals both a significant opportunity and a need to ensure your Support/Success teams are prepared to guide them effectively.
* **Optimize Acquisition & User Quality:** Identifying your peak acquisition days and analyzing the quality of incoming users allows you to optimize your marketing channels and timing. By comparing the behavior of new users (<=30 days) with your established user base (>30 days), you can quickly assess if new users face any specific difficulties.
* **Analyze Plan Performance:** The plan breakdown provides a clear view of which subscription tiers are most popular among new users, helping you assess pricing effectiveness and understand what drives early revenue.


# Active Users

The “Active Users” dashboard tracks the total number of active shops currently using your app.

### How we get these data

Active Users data is retrieved from Shopify API App Events for analysis and insights.&#x20;

This is a snapshot metric, calculated by the final status of each unique user.

### Understand the dashboard&#x20;

Active Users (or Active Shops) is the total number of **unique shops** currently having the application installed at the time of reporting (including New Users).

* This metric represents the size of the existing customer base (Installed Base).
* It excludes shops that have uninstalled (Uninstalled) and shops that have been closed/frozen (Frozen/Deactive).

#### 1. Active Users

The chart visualizes the total number of active users over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period. You can view the chart in either Combined/Separate mode.&#x20;

<figure><img src="/files/o3cJ20z56kT6OCfKzSwM" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the daily changes that contribute to this trend, including **Active**, **Reactivation**, **Deactivation**, and **Churned** users.&#x20;

The panels below offer a quick historical comparison of your total active user count against previous months and years.

<figure><img src="/files/qbDnvSnCSnIp26bqoegB" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Monthly growth&#x20;

This chart displays your monthly **Retained** versus **Churned** users, with a line graph showing the overall **Net** growth trend. It helps you visualize your user base health on a macro level, smoothing out daily fluctuations.

<figure><img src="/files/pahJKBAa273IvFo3v8bz" alt="" width="563"><figcaption></figcaption></figure>

#### 3. Plans

This table breaks down your active customers by their subscription plan. It shows each plan’s Interval, the number of **Active Customers**, their percentage distribution, and the total **MRR** each plan contributes.

<figure><img src="/files/kbpiesS1v35gHAt0JVLy" alt="" width="563"><figcaption></figcaption></figure>

### How Active Users data can benefit you&#x20;

* **Measure Market Reach:** The total active user count is the clearest indicator of your app's market adoption and overall footprint. It represents the size of the customer base your application is successfully reaching and retaining.
* **Assess Revenue Potential:** This is the maximum available customer base that you can convert into Paying Users, serving as a key input for revenue forecasting and strategy evaluation.
* **Monitor Overall Health:** A flat or declining active user trend signals potential growth or retention issues. This metric serves as a high-level health check and highlights when further investigation is needed.


# Churned Users

The “Churned Users” dashboard provides a comprehensive view of your churned user base, helping you understand who is leaving, when they are leaving, and why.

### How we get these data

Churned Users data is gathered from Shopify API App Events to support decision-making.

### Understand the dashboard

Churned Users is the total number of shops identified as having stopped using the application. A user is considered Churned if they fall into one of the two cases:

* **Hard Churn:** The shop has performed the action of uninstalling the application.
* **Soft Churn:** The shop still has the application installed but is closed, frozen, or forced to pause by Shopify (could be due to payment issues, compliance, etc.).

#### 1. Churned Users

The chart visualizes the total number of churned users over time, combining both **Churned** (hard churn) and **Deactivated** (soft churn) events, with a percentage comparison against the previous 31-day period. You can view the chart in either Combined/Separate mode.

<figure><img src="/files/lEcXpaSWDgyJD7iN2phT" alt="" width="563"><figcaption></figcaption></figure>

The panels below offer a quick historical comparison of your total churned user count against previous months and years.

<figure><img src="/files/uDqcgexQOxhjwRjnDgA1" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Day of Churned Customers

This bar chart shows the total number of customers who churned on each day of the week, helping you identify if there are specific **Peak day** for user churn.

<figure><img src="/files/vdQh69LEFLhdJtrG0v8X" alt="" width="563"><figcaption></figcaption></figure>

#### 3. Plans

This chart provides an overview of which specific plans churned users were on, helping you identify if a particular pricing tier is experiencing higher attrition rates.

<figure><img src="/files/LG8dpWAHNYQPfjbSDV3q" alt="" width="563"><figcaption></figcaption></figure>

#### 4. Churned Customers

This table provides a real-time log of your most recent churned customers. It includes the **Customer**'s shop name, the **Date** they churned, their last active **Churned Plan**, and the **MRR Lost** as a result.

<figure><img src="/files/PFFVtq4C7k4p97d3ggXi" alt="" width="563"><figcaption></figcaption></figure>

### How Churned Users data can benefit you

* **Reflects Real Health:** By combining both active uninstalls and inactive stores, you get a true reflection of your app's health. This helps you identify users who are tired of using the app but forgot to uninstall and are at high risk of uninstalling or not renewing paid plans (Soft Churn), allowing for a more accurate assessment of retention.
* **Retention Optimization:** Classifying Hard Churn and Soft Churn helps Marketing devise appropriate strategies, such as win-back campaigns for Hard Churn and Re-engagement campaigns for Soft Churn.


# New Subscriptions

The “New Subscriptions” dashboard provides a comprehensive view of your newly converted paid user base, helping you track the growth and health of your application's revenue.

### How we get these data

New Subscriptions data is gathered from Shopify API App Events and Transactions to ensure real-time and precise tracking of merchant payment activities.

### Understand the dashboard

New Subscription is the total number of users (shops) newly using a paid plan (Active Paid Plan), and the time from the first charge to the reporting moment does not exceed 30 days.

* **Paid types include:**
  * **Subscription:** Recurring fees.
  * **One-time:** Application Charge.
  * **Usage-based:** Fees based on usage levels.
* **Timeframe:** After the 31st day from the first payment, the user will no longer be a New Subscription.

#### 1. New Subscriptions&#x20;

The chart visualizes the total number of new subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period. You can view the chart in either Combined/Separate mode.

<figure><img src="/files/tv1uKzhtHo8qQB77lS9O" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the daily changes that contribute to this trend, including **One-time**, **Subscriptions**, and **Usage** charges.

The panels below offer a quick historical comparison of your total new subscription count against previous months and years.

<figure><img src="/files/9fsJZYfOxO4ra7OXgW75" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Plans

This chart provides an overview of which specific **Plans** new merchants are choosing, displaying each plan’s **Interval**, **Active Customer** count, percentage share, and the **MRR** contribution for each plan.

<figure><img src="/files/yddBe6KerdV8dv22AEjN" alt="" width="563"><figcaption></figcaption></figure>

#### 3. New Subscriptions (Customer)

This table displays a granular list of individual shops that have recently converted, including the **Customer** (shop) name, subscription **Date**, the specific **Subscription Plan** selected, and the exact **MRR Gained** from each conversion.

<figure><img src="/files/OCk082suawCuNc1xkOk2" alt="" width="563"><figcaption></figcaption></figure>

#### How New Subscriptions data can benefit you

* **Monetization Efficiency:** It measures your ability to successfully persuade users to upgrade to a paid plan after the initial installation or trial period.
* **Refund Risk:** The new paying group (<= 30 days) is usually the group most likely to request a refund or cancel the plan if the product does not immediately meet expectations.
* **Sales Campaign Evaluation:** It allows you to check the effectiveness of discounts or marketing strategies aimed at converting users from free to paid.


# Active Subscriptions

The “Active Subscriptions” dashboard provides a comprehensive view of your current paying user base, helping you track the growth and stability of your application's revenue.

### How we get these data

Active Subscriptions data is gathered from Shopify API App Events and Transactions to ensure an accurate and real-time representation of your paying merchant base.

### Understand the dashboard

Active Subscription is the total number of users (shops) satisfying both conditions at the time of reporting:

* Currently installing the application (Installed).
* Currently using a paid plan (Paid Plan).

#### 1. Active Subscriptions&#x20;

The chart visualizes the total number of active subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period, showing the overall growth trend of your paying users.

<figure><img src="/files/0q4GbFrCY2WjYnSODkcR" alt="" width="563"><figcaption></figcaption></figure>

The breakout table displays the specific daily count of active users, allowing you to track the exact numbers that contribute to the line chart's movement.

The panels below offer a quick historical comparison of your total active subscription count against previous months and years to measure long-term performance.

<figure><img src="/files/hetto7pk2uCDhiGCQEQo" alt="" width="563"><figcaption></figcaption></figure>

### 2. Plans&#x20;

This table provides a detailed breakdown of active customers across different subscription tiers, showing each plan’s **Interval**, **Active Customer** count, percentage distribution, and the **MRR** contribution for each specific plan.

<figure><img src="/files/3t8aiSwFIsKVZgvezIqy" alt="" width="563"><figcaption></figcaption></figure>

### How Active Subscriptions data can benefit you

* **Sustainable Revenue Tracking:** This represents your "healthiest" customer group – those who are actively paying for and using your product, forming the backbone of your predictable revenue.
* **Low Churn Risk Identification:** Compared to "Zombie users" (those who pay but don't use the app), this active group typically has a much higher renewal rate and long-term loyalty.
* **Customer Support Target:** This is the number one priority group for your Support team. Maintaining the satisfaction of these active paying users is critical for minimizing churn and maximizing Lifetime Value (LTV).


# Churned Subscriptions

The “Churned Subscriptions” dashboard provides a comprehensive view of your churned user base, helping you identify when and why customers stop paying for your services.

### How we get these data

Churned Subscriptions data is gathered from Shopify API App Events and Transactions to support decision-making and retention strategies.

### Understand the dashboard

Churned Subscription is the total number of users (shops) that have ended their paying status during the reporting period. A user is counted as a Churned Subscription if they fall into one of two cases:

* **Downgrade group:** Switching from a Paid Plan to a Free Plan.
* **Uninstall group:** Uninstalling the application or closing the shop while using a Paid Plan.

#### 1. Churned Subscription

The chart visualizes the total number of churned subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period. You can view the chart in either Combined/Separate mode.

<figure><img src="/files/g3fUUW3IoYTcoaZIf3It" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the daily changes that contribute to this trend, specifically identifying **Churned Subscriptions** and **Churned One-time** payments.

The panels below offer a quick historical comparison of your total churned subscription count against previous months and years.

<figure><img src="/files/zCJTsS3D9kXaGJ0AMe8w" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Plans

This table provides an overview of which specific plans are losing the most customers, displaying each plan’s **Interval**, **Active Customer** count remaining, the percentage share, and the **MRR** impact for each plan.

<figure><img src="/files/LU4ghcCKoyqZ4469lqzX" alt="" width="563"><figcaption></figcaption></figure>

### How Churned Subscriptions data can benefit you

* **Identifying Revenue Leak:** This metric highlights the direct cause of revenue decline, allowing you to see exactly how much potential income is being lost.
* **Analyzing Product Fit:** By monitoring churn, you can gain insights into your product's value proposition. If the churn rate is high among the Downgrade group, your paid features might not be attractive enough. If it is high in the Uninstall group, it may indicate broader issues with the entire product experience.


# MRR

The “MRR” dashboard provides a comprehensive overview of your monthly recurring revenue, serving as the primary indicator of your application's financial stability and growth trajectory.

### How we get these data

MRR data is gathered from Shopify API App Events to support real-time financial tracking and strategic decision-making.

### Understand the dashboard

MRR (Monthly Recurring Revenue) is the total projected monthly revenue from all users with an active paying status (Active Subscription).

* MRR is activated immediately when the user agrees to pay.
* MRR is deducted immediately when the user cancels the plan (to Free or Uninstall/Frozen).

**Note:**

* For Annual Plans: Usually divided by 12 to convert to monthly value.
* Includes One-time charges or Usage charges.
* This is projected revenue under the ideal scenario that all paying users will use the app until the end of the billing cycle.

#### 1. Monthly Recurring Revenue&#x20;

This line chart visualizes the total MRR trend over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to see the daily health of your revenue.

<figure><img src="/files/s58LER7OtnIQ2uO2ndDK" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a detailed daily look at revenue movements, categorizing them into **Active**, **Retained**, **Expansion** (upsells), **Contraction** (downsells), and **Churn**, concluding with the net **Change** for each day.

#### 2. Monthly Growth

This bar chart presents a historical comparison of your monthly revenue performance, showing the relationship between **Active** revenue gains, **Churned** revenue losses, and the resulting **Net** growth line.

<figure><img src="/files/DoKVJSAd1lfKStucLdig" alt="" width="563"><figcaption></figcaption></figure>

#### 3. Plans

This table offers a breakdown of revenue by specific plan levels, showing how many **Active Customers** are on each plan and the exact percentage that each tier contributes to your total **MRR**.

<figure><img src="/files/KgQEetGwnmEHfkLsT6wA" alt="" width="563"><figcaption></figcaption></figure>

### How MRR data can benefit you

* **Financial Health Assessment:** MRR is the most important metric to measure the stable cash flow of a SaaS product, providing a clear picture of your business's viability.
* **Accurate Forecasting:** It helps you predict revenue in the near future with high confidence, provided there are no major fluctuations in your churn rate.


# MRR Growth Rate

The “MRR Growth Rate” dashboard provides a clear picture of your revenue expansion or contraction over time, helping you gauge the scaling momentum of your application.

### How we get these data

MRR Growth Rate data is gathered from Shopify API App Events to support data-driven growth strategies and decision-making.

### Understand the dashboard

MRR Growth Rate is the percentage representing the increase or decrease of MRR at the current time compared to a point in the past (30 days ago).

Formula:&#x20;

<p align="center"><mark style="color:$info;">Growth Rate (%) = [ (Current MRR - Previous MRR) / Previous MRR ] * 100</mark></p>

Where:

* **Current MRR:** MRR value at the report date.
* **Previous MRR:** MRR value at T-30 days (or T-1 month).

#### 1. MRR Growth Rate

The chart visualizes the daily fluctuations of your MRR growth rate over the selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to identify specific periods of growth acceleration.

<figure><img src="/files/QucHeHluLcHhmVISh23Q" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the exact daily percentage values that contribute to this trend, providing a view of how your growth rate evolves day by day.

The panels below offer a quick historical comparison of your current growth rate against your performance from 1, 3, 6, 12, and 24 months ago to identify long-term expansion trends.

<figure><img src="/files/5EOHgDhrbG3gFSBD9pzq" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Plans

This table provides a breakdown of your Active Customers and MRR contribution by plan tier, helping you understand which specific plans are driving your overall growth rate.

<figure><img src="/files/sPttlP2ATtbve5bcKP2w" alt="" width="563"><figcaption></figcaption></figure>

### How MRR Growth data can benefit you

* **Momentum Measurement:** It serves as a key indicator of the expansion speed of your product, showing how fast your business is growing relative to its previous size.
* **Net Negative Churn:** A positive MRR Growth Rate confirms that your revenue from new customer acquisitions and existing user upgrades is effectively compensating for any revenue lost from churned customers.


# ARR

The “ARR” dashboard provides a high-level view of your projected annual revenue, helping you evaluate the long-term financial scale and performance of your application.

### How we get these data

ARR data is gathered from Shopify API App Events to support long-term financial planning and strategic decision-making.

### Understand the dashboard

ARR (Annual Recurring Revenue) is the recurring revenue value annualized. This is an extended version of MRR to look at the long-term financial picture.

**Note:**

* For Monthly Subscription Plans: Usually multiplied by 12 to convert to annual value.
* Includes One-time charges or Usage charges but not multiplied by 12.
* This is projected revenue under the ideal scenario that all paying users will use the app until the end of the billing cycle.

#### 1. Annual Run Rate&#x20;

The line chart visualizes the total ARR trend over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, highlighting the overall growth of your business scale. You can view the chart in either Combined/Separate mode.

<figure><img src="/files/msJWWD2Ns0eAire3iAfh" alt="" width="563"><figcaption></figcaption></figure>

The breakout table details the daily fluctuations that contribute to this trend, categorizing movements into **Active** revenue gains (including **Retained**, **Expansion** (upsells), and **Contraction** (downsells)), and **Churned** revenue losses to calculate the net **Change** in ARR.

The panels offer a quick historical comparison of your current ARR against performance benchmarks from 1, 3, 6, 12, and 24 months ago to track long-term scaling momentum.

<figure><img src="/files/9VM677Wbs2z3BqBS2JSk" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Plans&#x20;

This table breaks down your annual revenue by specific plan levels, showing the number of active customers and the total ARR contribution for each subscription tier.

<figure><img src="/files/Q5WZP1TGcdZbg1t0KilN" alt="" width="563"><figcaption></figcaption></figure>

### How ARR data can benefit you

* **Company Valuation:** ARR is the primary metric used as a scale measure when raising capital, seeking investments, or determining the market value of your company.
* **Long-term Strategic Vision:** This metric is ideal for high-level reporting (C-level) and annual business reviews, as it filters out minor monthly fluctuations to show the true trajectory of the business.


# Fees

The “Fees” dashboard provides a detailed breakdown of the costs deducted from your gross earnings, ensuring you have a clear understanding of your actual net profit.

### How we get these data

Fees data is gathered from Transaction records to support precise financial tracking and transparent business management.

### Understand the dashboard

Fee is the total costs that the Developer must pay or be deducted before receiving money into the bank account. Fee structure includes:

* **Revenue Share:** Revenue share paid to Shopify.
* **Operational Fees:** Transaction processing fees or registration fees (if any).
* **Taxes:** Taxes applied according to local laws (VAT/GST) that Shopify collects on behalf or the Developer must pay.

**Shopify Fee Policy (Latest Policy)**

According to the latest regulations (applied to Shopify App Store):

* **0% Revenue Share:** For the first $1,000,000 USD revenue earned each calendar year (annually).
* **15% Revenue Share:** Applied to revenue exceeding $1,000,000 in that year.
* **Registration Fee:** $19 USD (paid once when creating a Partner account, usually not counted in monthly operational metrics).

Where Revenue Share is calculated cumulatively by year (Year-to-date):

* If Total Revenue (YTD) <= $1,000,000: Revenue Share = 0.
* If Total Revenue (YTD) > $1,000,000: Revenue Share = 15% \* (Revenue of this month). Note: This logic needs to reset to 0 on January 01 every year.

The “Total Fee” chart visualizes the daily fluctuations of your total fees over the selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, helping you monitor cost trends relative to revenue.

<figure><img src="/files/mUnB9M5Ed1J41b5V082u" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a granular daily view of the total fees incurred, allowing for precise auditing of daily expenses

The panels below offer a quick historical comparison of your total fees against your performance from 1, 3, 6, 12, and 24 months ago to track cost evolution as your business scales.

<figure><img src="/files/jLHy2up5lUqHpw325qnZ" alt="" width="563"><figcaption></figcaption></figure>

### How Fees data can benefit you

* **Financial Planning:** Understanding the fee structure is essential for forecasting your **Net Revenue** accurately, especially when the App is about to hit the $1 million threshold (when the profit margin will drop by 15%).


# LTV

The “Lifetime Value” dashboard provides a comprehensive view of the projected total revenue generated by your customers, helping you evaluate the long-term profitability of your user base.

### How we get these data

LTV data is gathered from Shopify API App Events to support decision-making and marketing budget optimization.

### Understand the dashboard

LTV (Lifetime Value) is the total projected revenue a paying customer will bring to the application throughout their usage period.

**Calculation Logic**

Basic formula for SaaS Subscription model:&#x20;

<p align="center"><mark style="color:$info;">LTV = ARPU / Churn Rate</mark></p>

**Note:** Churn Rate here should be the % of users cancelling paid plans monthly (User Churn Rate).

This line chart visualizes the trend of your projected LTV over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to monitor how customer value changes in response to pricing or retention shifts.

<figure><img src="/files/ghfQRJ2CpUxSLpcTNcoH" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a detailed daily view of the LTV values that contribute to this trend, helping you pinpoint specific days of fluctuation.

The panels below offer a quick historical comparison of your current LTV against previous months and years to identify if your long-term customer value is growing or declining.

<figure><img src="/files/vPlJuqcGORcvpwOHodLm" alt="" width="563"><figcaption></figcaption></figure>

### How LTV data can benefit you

* **Marketing Compass:** LTV serves as a critical guide to determine your Customer Acquisition Cost (CAC) limit. By knowing a customer's total value, you can decide exactly how much you can afford to spend to acquire a new user.
* **Golden Rule:** It allows you to monitor your LTV:CAC ratio. A healthy and sustainable SaaS business typically maintains a ratio where LTV is greater than CAC (ideally an LTV:CAC ratio > 3:1).


# Revenue

The “Revenue” dashboard provides a comprehensive view of the income generated by your application, allowing you to track both total billings from merchants and your actual earnings.

### How we get these data

Revenue data is gathered from Shopify Partner Dashboard and Transactions to support precise financial tracking and decision-making.

### Understand the dashboard

Revenue is the amount recorded from selling the application. Divided into 2 types:

* **Gross Revenue:** Total amount users have paid (Billings) before deducting any fees.
* **Net Revenue:** Actual amount received by the Developer.

**Calculation Logic**

* Gross Revenue = Total value of successful - Transactions.
* Net Revenue = Gross Revenue - Fee.

#### 1. Revenue (Gross)

The line chart visualizes your revenue trends over time, with a percentage comparison against the previous 31-day period. You can toggle between **Gross** and **Net** views, and adjust the granularity by Day, Week, or Month.&#x20;

<figure><img src="/files/pCJik7wViJiFPMKzSM2q" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a daily record of your revenue, helping you identify specific days of high or low financial performance.

The panels below offer a quick historical comparison of your current revenue against previous months and years to track the growth trajectory of your business.

<figure><img src="/files/pMRpDOg6yumnRZpNbLb5" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Revenue Customers

This table displays a list of recent transactions, including the shop name, the date of payment, the billing interval (e.g., Monthly), and the specific amount contributed to your revenue.

<figure><img src="/files/tIlthHyxC6j3tjOJ5bGl" alt="" width="563"><figcaption></figcaption></figure>

### How Revenue data can benefit you

* **Sales Volume Assessment:** Monitoring Gross Revenue is essential for assessing your overall sales volume and tracking your progress toward Shopify’s $1,000,000 annual threshold.
* **Operational Management:** Net Revenue represents your actual cash flow ("Cash in bank"). It is the primary figure used to calculate profit and manage business operations such as paying salaries and server costs.


# ARPU

The “ARPU” dashboard provides a clear look at the average monthly revenue generated by each of your paying customers, helping you evaluate the effectiveness of your monetization strategy.

### How we get these data

ARPU data is gathered from Shopify API App Events to support data-driven decision-making.

### Understand the dashboard

ARPU (Average Revenue Per User) in this context is strictly understood as ARPPU (Average Revenue Per Paying User) - The average revenue a paying customer brings in a month.

**Calculation Logic**

Formula:&#x20;

<p align="center"><mark style="color:$info;">ARPU = MRR / Active Subscriptions</mark></p>

#### 1. ARPU&#x20;

The line chart visualizes the fluctuations of your ARPU over the selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to see how the average spending per user evolves.

<figure><img src="/files/pUdy85ua0gSKdBtcsSDZ" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the exact daily ARPU values, helping you pinpoint specific days where customer spending patterns shifted.

These panels provide a quick historical comparison of your current ARPU against benchmarks from 1, 3, 6, 12, and 24 months ago to identify growth or decline trends in customer value.

#### 2. Plans

This table breaks down your active customer base and revenue contribution by plan tier, helping you identify which specific plans are driving your average revenue per user.

<figure><img src="/files/CIGKHslx4tdDknzvMJso" alt="" width="563"><figcaption></figcaption></figure>

### How ARPU data can benefit you

* **Refining Pricing Strategy:** ARPU serves as a health check for your pricing. If your ARPU is consistently low, it may indicate that your plan prices are too cheap or that your user base is overly concentrated in the lowest-priced tier.
* **Revenue Optimization:** Increasing ARPU through upselling (moving users to higher plans) or cross-selling (additional features) is usually easier and more cost-effective than acquiring entirely new customers. ARPU helps you track the success of these efforts.


# Upgrades & Downgrades

The “Upgrades & Downgrades” dashboard tracks the internal movements of your paying customer base across different plan tiers, providing insight into user sentiment and plan value.

### How we get these data&#x20;

Upgrades & Downgrades data is gathered from Shopify API App Events to support product optimization and revenue growth strategies.

### Understand the dashboard

A metric tracking customer movement between paid plans (Paid Plans):

* **Upgrade:** User switches from a lower paid plan to a higher paid plan (Increases MRR).
* **Downgrade:** User switches from a higher paid plan to a lower paid plan (Decreases MRR).

**Note:** Switching from "Paid" to "Free" is counted in "Churned Subscription", not counted in Downgrade.

#### 1. Upgrades & Downgrades

The line chart visualizes the net movement trend over your selected time period.

<figure><img src="/files/ZBHcK2wINpQ33pqppEo3" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a daily breakdown of these movements, categorizing them into **Expansion** (Upgrades), **Contraction** (Downgrades), and the resulting **Net change**.

The panels below offer a quick historical comparison of your current net changes against benchmarks from 1, 3, 6, 12, and 24 months ago.

<figure><img src="/files/ASyU5LpM20U5NXajkW9u" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Monthly Growth

This bar chart displays the monthly performance of plan movements, visually comparing **Expansion** against **Contraction**, with a black line representing the **Net** result for each month.

<figure><img src="/files/Xmc0c4sOZoMdh0KOwvAL" alt="" width="563"><figcaption></figcaption></figure>

**How Upgrades & Downgrades data can benefit you**

* **Measuring Expansion Revenue:** Upgrades are a strong indicator that users perceive increasing value from your application and are willing to pay more for advanced features.
* **Warning for Pricing Value:** Downgrades serve as a warning that users may feel a premium package is not worth its current price, although they still find enough value to keep the app rather than uninstalling it entirely.


# User Acquisition

The “User Acquisition” dashboard reveals how users discover your app and move from first visit to installation, helping you differentiate between high-volume traffic and truly high-quality users.

### Understand the dashboard&#x20;

<table data-header-hidden><thead><tr><th width="134.0703125"></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Definition</strong></td></tr><tr><td>New Users</td><td>The count of unique users who triggered the first_visit or first_open event within a specified date range, representing first-time interactions with your site or app.</td></tr><tr><td>Active Users</td><td>The number of unique users who had an engaged session on your site or app within a specified date range.</td></tr><tr><td>Event</td><td>The fundamental unit of measurement in GA4. An event captures any distinct user interaction (e.g., button clicks, video plays) or system occurrence on your website or app.</td></tr><tr><td>Page View</td><td>A specific core event (page_view) automatically triggers each time a user loads a webpage or when the browser's history state changes.</td></tr><tr><td>Scroll</td><td>An Enhanced Measurement event (scroll) logged exactly once per page when a user scrolls to 90% of the webpage's vertical depth.</td></tr></tbody></table>

#### **1. Trend Analysis Charts**

**1.1. Are you acquiring high-quality new users?**

This chart compares the daily volume of **New Users** against actual **Installs**.&#x20;

<figure><img src="/files/SkQ7GzZdVxPzU19jfxWU" alt="" width="370"><figcaption></figcaption></figure>

It helps you visualize if your traffic-generating efforts are successfully converting into app installations.

**1.2. Are users engaging at the top but missing the rest?**

This chart tracks the relationship between total **Active Users** and **New Users**.&#x20;

<figure><img src="/files/JjAEtCFuCcKY9vmQevvF" alt="" width="370"><figcaption></figcaption></figure>

A close overlap suggests your traffic is primarily driven by new acquisitions, while a gap indicates a healthy base of retained users.

**1.3. Are active users mostly new or retained?**

This chart evaluates the depth of user interaction.

<figure><img src="/files/MUrnPkLbaK6xJA749w6X" alt="" width="369"><figcaption></figcaption></figure>

By comparing **Avg Engagement** with the **Scroll Rate**, you can identify if users are only viewing the top fold of your page or exploring your content deeply.

**1.4. Is the conversion funnel healthy?**

This area chart visualizes the volume drop-off throughout the acquisition journey, from **Page Vỉew** to **Add App Button** and **Shopify App Install**.

<figure><img src="/files/5EXMeeymFUPml6ORKCY1" alt="" width="370"><figcaption></figcaption></figure>

#### **2. Performance Analysis Charts**

**2.1. Do page views convert to actual installs?**

A funnel visualization that calculates the conversion percentage between each critical stage. It highlights exactly where potential users are dropping off in your sales process.

<figure><img src="/files/BNDLwWX5yayzUtVjU5Yp" alt="" width="375"><figcaption></figcaption></figure>

**2.2. Which types of your users?**

A scatter plot that segments your **Active Users** based on their engagement behavior and scroll depth.

<figure><img src="/files/UgNhhmeErJZYXYS4h5DF" alt="" width="329"><figcaption></figcaption></figure>

Larger dots indicate a higher concentration of users in that specific engagement segment.

By mapping the relationship between active interaction and scroll depth, this chart categorizes your audience into four distinct **Engagement Typologies**. Understanding these profiles helps you determine if users are truly consuming your value proposition or just passing through:

* **High Interest:** Highly active users who scroll deep and interact frequently.
* **Skimmers:** Users who scroll deep into the content but rarely interact.
* **Top Heavy:** Users who engage mainly at the top and miss the rest of the page.
* **Low Interest:** Users who drop off quickly with minimal scrolling or interaction.

**2.3. Which sources drive quality over quantity?**

This chart compares different traffic sources *(Organic Shopping, Organic Search, Referral)* based on the volume of new users they bring in versus the average time those users spend engaged.&#x20;

<figure><img src="/files/f6xKN5CifR70sbUSgBQY" alt="" width="329"><figcaption></figcaption></figure>

It helps you identify which channels provide the most valuable traffic.

​​Evaluating the volume of **New Users** against their **Average Engagement Time** reveals the true ROI of each acquisition channel. We categorize these into four **Types of Sources** to help you optimize your marketing budget:

* **Star Performers:** Excellent sources bringing in a large number of highly engaged users.
* **Hidden Gems:** Smaller sources that deliver a few, but very high-quality users.
* **Volume Drivers:** Sources generating mass traffic, but users tend to leave quickly.
* **Underperformers:** Sources bringing in few users with very low engagement.

### How User Acquisition data can benefit you

* **Focus on Quality Users:** Prioritize channels that deliver active, retained users who continue to engage with your app, rather than just driving high volumes of low-quality traffic.
* **Identify High-Value Channels:** Move beyond looking at raw traffic numbers to see which specific sources (Organic vs. Referral) actually result in app installs and high engagement.
* **Optimize the Conversion Funnel:** Pinpoint where users drop off in the journey and leverage engagement signals (clicks, scroll depth) to improve your app listing’s copy, visuals, and overall conversion performance.


# Traffic Acquisition

The "Traffic Acquisition" dashboard shows where traffic comes from and how each channel performs, analyzing all sessions to identify sources that drive the most valuable interactions.

### Understand the dashboard&#x20;

<table data-header-hidden><thead><tr><th width="178.48345947265625"></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Definition</strong></td></tr><tr><td>Sessions</td><td>A continuous period of user activity. A session begins with a session_start event and ends automatically after 30 minutes of user inactivity (default GA4 setting).</td></tr><tr><td>Engaged Sessions</td><td><p></p><p>A qualitative session that meets at least one of the following three criteria:</p><ul><li>Lasts 10 seconds or longer.</li><li>Contains 1 or more conversion events.</li><li>Includes 2 or more page/screen views.</li></ul></td></tr><tr><td>Event</td><td>The fundamental unit of measurement in GA4. An event captures any distinct user interaction (e.g., button clicks, video plays) or system occurrence on your website or app.</td></tr></tbody></table>

#### 1. Trend Analysis Charts

**1.1. Are you maintaining quality as traffic scales?**

This chart compares the total volume of **Sessions** against the **Install Rate**.&#x20;

<figure><img src="/files/vZK5T77ElGcyM6fbihTd" alt="" width="352"><figcaption></figcaption></figure>

It helps you determine if your conversion efficiency stays consistent even when you experience large spikes in traffic.

**1.2. How much of your traffic is actually engaged?**

This area chart visualizes the gap between **Total Sessions** and **Engaged Sessions**.&#x20;

<figure><img src="/files/PMcPKmNOZ4HWTbSnvtXt" alt="" width="352"><figcaption></figcaption></figure>

A smaller gap indicates that most of your traffic consists of high-intent visitors who are genuinely interacting with your app listing.

**1.3. How intense is the average user session?**

By tracking **Avg Engagement Duration** and **Avg Event Count**, this chart measures how "busy" a typical user is during their visit.&#x20;

<figure><img src="/files/g1MjqG7W1mt3jErs5Op8" alt="" width="352"><figcaption></figcaption></figure>

Higher peaks suggest that users are exploring multiple features or reading your content thoroughly.

**1.4. Which channels are driving traffic over time?**

This chart tracks the performance trends of various acquisition channels *(Email, Referral, Paid Search, Organic Search, Direct)*.&#x20;

<figure><img src="/files/W5XmwfHjboFvluM1CNxh" alt="" width="352"><figcaption></figcaption></figure>

It allows you to see which specific channels are responsible for your traffic growth or decline over a specific date range.

#### 2. Performance Analysis Charts

**2.1. Which source/medium best converts intent into installs?**

A detailed bar chart that breaks down the conversion funnel (Sessions -> Add App -> Install) for each specific source.&#x20;

<figure><img src="/files/EeDQmEQI18azAmJTE8iL" alt="" width="563"><figcaption></figcaption></figure>

It identifies which platforms (e.g., Google, Shopify,...) are most effective at turning curiosity into a successful install.

**2.2. Which types of traffic are brought by source / medium?**

This scatter plot compares browsing behavior across different sources.&#x20;

<figure><img src="/files/HfHmoZfLZr2WSUy9Np8O" alt="" width="353"><figcaption></figcaption></figure>

It helps you see which sources bring high **Page Views** versus high **Scroll Rate**, identifying exactly how different types of traffic consume your content.

**2.3. How intense is the engagement from each source / medium?**

This bubble chart visualizes the relationship between the volume of sessions and the intensity of engagement.&#x20;

<figure><img src="/files/2qNVhlDtGeUCnGv1AS7y" alt="" width="352"><figcaption></figcaption></figure>

It helps you quickly spot sources that bring both a high volume of traffic and high engagement duration.

By synthesizing the patterns of browsing depth *(Chart 2.2)* and engagement intensity *(Chart 2.3)*, you can categorize your traffic sources into four distinct **Behavioral Focus** types. This classification allows you to identify which channels are truly driving value and which ones need optimization:

* **Golden Sources:** Highly engaged traffic that explores many pages and reads the content deeply.
* **Potential Sources:** Attentive users who read deeply but only visit a few specific pages.
* **Skimmers:** Users who quickly click through many pages without actually reading the content.
* **Focused Users:** Users who visit very few pages and barely scroll, likely looking for a quick answer before leaving.

#### **How Traffic Acquisition data can benefit you**

* **Optimize Spend & Channel Performance:** Identify underperforming channels (e.g., low engagement or sudden traffic drops) and reallocate budget to sources that consistently drive high-quality users.
* **Align Content with Channel Behavior:** Use browsing and engagement data (e.g., scroll depth vs. page views) to tailor your app listing experience for different traffic sources and improve conversion.


# Shopify ASO Audit

This guide shows you how to use the ASO Audit tool, step by step. No technical knowledge is needed. You can start without an account.

**About the screenshots in this guide**

Every illustration below comes from a real audit run inside the tool. We searched *Blockify*, picked the app named *Blockify Fraud Filter, Blocker*, and audited it against the target keyword fraud blocker. The numbers you see are this app's live results, so you can match each screen to what you will see on your own.

### **1.** What this tool does

The ASO Audit checks any Shopify app listing and gives you:

• A health score out of 100, based on 6 parts of your listing.\
• A list of the Top 5 fixes to do first.\
• An AI Writer that rewrites your listing text (app name, subtitle, intro, details).

In short, it tells you what to fix and what to fix first with clear reasons. You can audit your own app or any competitor's app.

<figure><img src="/files/5LLL3H3qzGHuYSwbjd0u" alt=""><figcaption></figcaption></figure>

### 2. The 3 access levels

You can use the tool in three ways. More access means more accurate data.

<table data-header-hidden><thead><tr><th width="186.170166015625"></th><th width="221.1328125"></th><th></th></tr></thead><tbody><tr><td><strong>Level</strong></td><td><strong>What you need</strong></td><td><strong>What you get</strong></td></tr><tr><td><strong>Visitor</strong> (no account)</td><td>Nothing</td><td>Full audit with <em>estimated</em> momentum data. Some panels are locked.</td></tr><tr><td><strong>Free account</strong></td><td>Sign up (email or Google)</td><td>Same audit, plus you can save apps and use the AI Writer. Momentum data is still estimated.</td></tr><tr><td><strong>Connected</strong></td><td>Free account + connect Shopify Partner</td><td><em>Verified</em> momentum data, badges, 1-star review alerts, and personal tips.</td></tr></tbody></table>

### 3. Step-by-step: your first audit

#### Step 1: Open the tool and search

1\. Go to the ASO Audit page.

2\. In the search box at the top, type the app name.

3\. A dropdown shows up to 4 matching apps.

4\. Click the app you want.

**TIP:** You can also paste the full App Store link (apps.shopify.com/your-app) and press **Enter**. The tool will find the app for you. If you make a small typo, a *"Did you mean...?"* suggestion will appear.

<figure><img src="/files/yzKJdDLjLZDWyTW5o8tK" alt="" width="375"><figcaption></figcaption></figure>

Before the audit runs, the tool asks for your target keywords. We set the **Primary keyword** to "*fraud* *blocker"* and added "*blocker"* as a **Secondary keyword**, then clicked **Run audit**. (See Section 4 for how this works.)

<figure><img src="/files/RXyHz2Lcu6fnSoyTKOlV" alt="" width="375"><figcaption></figcaption></figure>

#### Step 2: Read your overall score

The audit loads in about 1–2 seconds. At the top you will see an **overall score out of 100** and **six dimension cards** (the 6 parts of your listing). Each card has a color that tells you how urgent it is:

<table data-header-hidden><thead><tr><th width="114.7899169921875"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Color</strong></td><td><strong>Meaning</strong></td><td><strong>What to do</strong></td></tr><tr><td><mark style="color:green;"><strong>Green</strong></mark></td><td>Good (75%+)</td><td>Low priority. Leave it for now.</td></tr><tr><td><mark style="color:$warning;"><strong>Amber</strong></mark></td><td>Has a gap (50–74%)</td><td>Fix this soon.</td></tr><tr><td><mark style="color:red;"><strong>Red</strong></mark></td><td>Critical gap (under 50%)</td><td>Fix this first.</td></tr></tbody></table>

<figure><img src="/files/X2Ms5MXB29b3t9hWFAPJ" alt=""><figcaption></figcaption></figure>

#### Step 3: Open each dimension to see details

Click any dimension card to expand it. You will see **What's working** (what you do well) and **What's missing** (what to improve). The six dimensions, in simple terms:

1. **Title & Tagline:** your app name and subtitle.
2. **Description:** your intro text and details text.
3. **Visuals:** your banners, video, and icon.
4. **Categories & Integrations:** your category fit and integrations list.
5. **Technical & Trust:** Built for Shopify badge, clear pricing, recent updates, privacy.
6. **Velocity & Sentiment:** your install/review momentum, category rank trend, and review health. This part is unique to Letsmetrix and carries the most weight.

<figure><img src="/files/izyXuHPc2uWjaKC7UKhK" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/5SNx5sBYXn6lvSpbBaij" alt="" width="328"><figcaption></figcaption></figure>

#### Step 4: Read your Top 5 fixes

Below the scores you will find the **Top 5 prioritized fixes**. They are ordered by two things:

* **Impact:** how much the fix helps your score.&#x20;
* **Ease**: how quick the fix is.

Each fix card shows a rank, the impact, the effort, and which dimension it helps. Quick text edits appear near the top because they are easy and helpful.

* When a fix is about your listing text, you will see *"Apply with AI Writer"* (see Section 6).&#x20;
* When you finish a fix, tick its *"Done"* checkbox. The card fades to show progress.

<figure><img src="/files/ZUI6rVKZLkmN87UQlP9o" alt="" width="563"><figcaption></figcaption></figure>

**How to read this from the Demo**

For *Blockify Fraud Filter, Blocker*, the fastest wins are the four text fixes (#1, #2, #4, #5) - all rated ease 5/5 and solvable in the AI Writer in under a minute. The video fix (#3) has the highest impact of all but takes longer to record and caption, so the tool ranks the quick text edits ahead of it.

### 4. Set your target keyword (recommended)

By default the tool guesses your main keyword from your app name and subtitle. This is fine, but you get a sharper audit if you tell it the exact keyword you want to rank for.

1. Click **Set target keywords**.
2. A small window opens with three fields:

* **Primary keyword**: your one main keyword.
* **Secondary keywords:** 1–3 supporting keywords.&#x20;
* **Long-tail keywords:** longer phrases (optional).

3. As you type, the tool shows the **search volume** and **difficulty** for each keyword, so you can pick a keyword that is popular but still realistic to win.
4. Type your primary keyword and press **Enter**.

The audit re-runs against your target. The banner at the top changes from *"We detected X as your keyword"* to *"Auditing against your target: X"*. Your score updates to match your real goal.

### 5. Save or share your audit

* Click **Share audit** to copy the link to your clipboard. Send it to a teammate, or save it for later.&#x20;
* The link keeps your target keywords. Anyone who opens it sees the same audit you saw.
* The audit also has a **Download PDF** button, so you can export the full report and share it offline.

### 6. Use the AI Writer

The AI Writer rewrites your listing text to fit Shopify's rules and use your keywords well. You need to be signed in to use it.

#### Step 1: Open the Writer

Click **Apply with AI Writer** on any text fix (for example, on a Subtitle suggestion). A panel slides in

from the right. If you are not signed in, a sign-up window appears first. Create a free account, then continue.

#### Step 2: Pick your version

For each field (app name, subtitle, intro, details), the Writer creates **3 versions**:

* Each version shows its **character count** and a check for your keywords.&#x20;
* Version 1 has a **"Recommended"** badge.

Read the three versions and click "**Use this"** on the one you like. Its border turns green and shows **"Selected"**.

<figure><img src="/files/E6DH1NkaeTErnnwLrf6V" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Apply your choices

1. Click **Apply**.
2. Your chosen text is copied to your clipboard.
3. You will see a confirmation: *"X variants copied to clipboard."*
4. Open your **Shopify Partners** dashboard and paste the new text into your listing.

If you click **Apply** without choosing any version, the tool reminds you to "Select at least 1 version."

#### Step 4: Save a draft (optional)

If you are working on several fields, click **Save draft** so you can come back later. Your selected versions stay saved to your account. To close the **Writer**, press **Esc** or click outside the panel.

### 7. Connect Shopify Partner (for verified data)

This step is optional, but it makes your audit far more accurate. Without it, the momentum numbers are estimated. After connecting, they are verified.

1. Sign in to your free account.
2. Click **Connect Shopify Partner**.
3. Approve the connection (read-only access to your app metrics).&#x20;
4. Wait 2–5 minutes for the first sync.

After connecting, your dashboard adds:

* **Verified scores** instead of estimates.
* **Excellence badges** when your app earns them (see below).
* **1-star review alerts** so you can reply within 24 hours.
* **Retention and competitor insights** you cannot see otherwise.

You connect Partner to see the *true score*, not to get extra points. Your score is always capped at 100.

**WHY THIS MATTERS**

Our audit of *Blockify Fraud Filter, Blocker* ran as a visitor, so the momentum figure (velocity 24/25) is estimated. Connecting **Shopify Partner** would replace the estimate with the real install/retention numbers (D1/D7).

### 8. Excellence badges

Badges are a mark of quality shown on the app card. They do not change your score; they show merchants your app is strong in one area.

<table data-header-hidden><thead><tr><th width="177.220458984375"></th><th width="420.0477294921875"></th><th></th></tr></thead><tbody><tr><td><strong>Badge</strong></td><td><strong>You earn it when</strong></td><td><strong>Needs Partner?</strong></td></tr><tr><td>Top Retention</td><td>Your 30-day retention is above 50%</td><td>Yes</td></tr><tr><td>Top 10% Velocity</td><td>Your install speed is in the top 10% of your category</td><td>Yes</td></tr><tr><td>Loved by Merchants</td><td>90%+ positive reviews and steady new reviews</td><td>No</td></tr><tr><td>Rising Star</td><td>Your rank climbs 5+ places per week over 4 weeks</td><td>No</td></tr><tr><td>Global Ready</td><td>Your listing supports 8+ languages</td><td>No</td></tr></tbody></table>

**LIVE DEMO**

*Blockify Fraud Filter, Blocker* earned the **Loved by Merchants badge** - it has a 4.9-star rating across 1,505 reviews, and that badge needs no Partner connection. It does not yet have Global Ready, because its listing supports only 1 language.

### 9. Ongoing use (for connected users)

Once connected, come back any day to check:

* **Verified changes** in your score since yesterday.
* **New 1-star reviews** to reply to quickly.
* **Competitor changes** - track up to 10 competitors and see every listing edit (price, screenshots, text, badges, category).

<figure><img src="/files/i2no1rlOiNqTky0GDU4B" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/pQ7MHpa6c21WECG6kdH8" alt=""><figcaption></figcaption></figure>

### Quick FAQ

**Do I need to pay?**

No. The tool is free, including the free account.

**Do I need an account just to audit an app?**

No. You can audit any app as a visitor. An account is only needed for the AI Writer and saved data.

**Why is my visitor score a little different from my connected score?**

As a visitor, some momentum data is estimated, so the score can differ by a few points. The connected score is the accurate one.

**Can I audit a competitor?**

Yes. Search any app. Momentum data for apps you do not own is always estimated.

**Can I change my listing from inside the tool?**

Not yet. The AI Writer copies the new text to your clipboard, and you paste it into your Shopify Partners dashboard.

**A NOTE ON CATEGORIES**&#x20;

Shopify usually lets you set your category once. Double-check it before you submit any change in Shopify Partners.


# Shopify Store Audit

This guide shows you how to use the Store App Audit tool, step by step. No technical knowledge is needed.

**About the screenshots in this guide**

Every illustration below comes from a real audit run inside the tool. We entered the store <mark style="color:red;">kylie-jenner-us.myshopify.com</mark> and let the tool scan it. That store runs 2 apps for $40/month and scored 88/100, so the numbers you see are its live results.

### **1.** What this tool does

The Store App Audit scans the apps installed in your Shopify store and gives you:

* An **App Health Score** out of 100.
* Your **total monthly app cost** and **possible savings**.&#x20;
* A list of **unused**, **high-risk**, and **overlapping** apps.
* Clear actions: **remove**, **replace**, or **combine** apps.

It helps you answer four simple questions: Which apps waste money? Which slow my store? Which are risky? Which do the same job?

<figure><img src="/files/eqHBbVvUU7jrEr8zryWd" alt=""><figcaption></figcaption></figure>

### 2. Before you start

You need:

* A Shopify store you own or manage.
* Admin access to approve the connection.

Please note that the tool only reads your data. It never changes, removes, or installs anything in your store. You stay in control of every action.

### 3. Step-by-step

#### Step 1: Start your audit

1\. Open the Store App Audit page.

2\. Click **Audit My Store Now**.

3\. Enter your store URL.

4\. Click **Run Audit**.

If the URL is not valid, you will see an error. Simply check it and enter it again.

<figure><img src="/files/JuGTD7e5DNdrbOlvPxN9" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Connect your store

1. You will be sent to Shopify's secure sign-in.&#x20;
2. Review the permissions, then click **Approve**.&#x20;
3. We ask only for **read-only** access:

* See your installed apps.
* Check your themes and scripts (to measure speed impact).&#x20;
* Read order activity (for usage analytics).

We only read your data. If you decline, the audit cannot run.

#### Step 3: Wait for the scan

The tool collects your apps, themes, scripts, and recent activity, then analyzes them. This takes only a short moment.

#### Step 4: Confirm your app costs

1. You will see a table: **App Name**, **Plan**, **Estimated Cost**, and **Usage**.
2. We fill in the costs automatically from our database.
3. Check each row. If your real plan is different (Free / Basic / Pro / Enterprise), adjust it.&#x20;

This step makes your cost and savings numbers accurate.

<figure><img src="/files/Po2rOljkf2xKWtMaoR0W" alt="" width="563"><figcaption></figcaption></figure>

The tool can only detect part of the apps installed in your store. It surfaces the ones it can see from public signals and our database, so some of your apps may not appear automatically.&#x20;

For an accurate audit, use **"Add an app we missed..."** in this step to enter any app you actually use that is not listed. The more complete your app list, the more accurate your cost, savings, risk, and redundancy analysis will be.

#### Step 5: Read your dashboard

The dashboard shows your store's app health at a glance:

* **App Health Score (0–100)**: overall health from cost, usage, risk, and performance
* **Total Monthly App Cost**
* **Potential Monthly Savings**
* **Number of Unused Apps**
* **Number of High-Risk Apps**
* **Number of Redundant Apps**

Your apps are also grouped by risk level: Low, Medium, or High.

**How to read this from the Demo**

The demo store scores 85 / 100 (Healthy): every app is used (0 unused), none is risky (0 high-risk), and nothing overlaps (0 redundant). Because the stack is already lean, potential savings are $0. There is nothing wasteful to cut.

#### Step 6: Explore the charts

* **Treemap**: box size shows cost, color shows how much you use the app (green = high use, red =

  unused). Large red boxes are your best savings targets.
* **Bar chart**: compare the cost of apps in the same category.
* **Pie chart**: see where your spending goes, by category.
* **Scatter plot**: find apps that are both high cost and high risk.

<figure><img src="/files/fxsHoDhTeGlm4bQJYQsT" alt=""><figcaption></figcaption></figure>

#### Step 7: Review each app

The app list lets you sort and filter every installed app. Each row shows:

* Category
* Monthly cost
* Usage Level (High / Medium / Low / Unused)
* Usage Score
* Performance Impact (High / Medium / Low)
* Risk Score
* Redundancy (does another app do the same job?)
* A suggested action

<figure><img src="/files/ANv2qSjPEe6jkFYlU9TM" alt=""><figcaption></figcaption></figure>

#### Step 8: Take action

For each app, you get a clear suggestion:

* **Remove**: for unused or low-value apps. The tool links you to your Shopify Admin to uninstall.
* **Replace:** for costly or low-rated apps. The tool suggests a better or cheaper alternative from Letsmetrix.
* **Consolidate**: when two apps overlap, keep the stronger one and drop the others.

<figure><img src="/files/bdF57reIkiPDzT61MQKY" alt=""><figcaption></figcaption></figure>

#### Step 9: Schedule the next audit

1. Click **Schedule next audit**.
2. Choose how often: Weekly, Monthly, or Custom.&#x20;
3. Confirm.

You will be reminded to re-check your app stack on time.

### 4. Understanding the scores

**App Health Score (0–100):** your overall app stack health. Higher is better. It combines usage, risk, performance, and cost efficiency.

**Usage Level:** how often an app is opened:

<table data-header-hidden><thead><tr><th width="108.7725830078125"></th><th></th></tr></thead><tbody><tr><td><strong>Level</strong></td><td><strong>Meaning</strong></td></tr><tr><td>High</td><td>Used in the last 7 days</td></tr><tr><td>Medium</td><td>Used 8–30 days ago</td></tr><tr><td>Low</td><td>Used 31–90 days ago</td></tr><tr><td>Unused</td><td>Not opened in over 90 days</td></tr><tr><td>New</td><td>Installed in the last 14 days (we wait before judging)</td></tr></tbody></table>

**Risk Score (0–100):** higher means more risk. It looks at the app's rating, how recently it was updated, the developer's support quality, and how sensitive its permissions are. Any app above 70 is flagged as high-risk.

**Performance Impact (High / Medium / Low):** how much an app may slow your store. Slow pages can lower your sales.

**Redundancy:** when two apps do the same core job. Keeping both usually wastes money.

### 5. The permissions we request

We ask only for read-only access:

* **Installed apps** - to list and analyze them.
* **Themes and scripts** - to estimate speed impact.&#x20;
* **Order activity** - for usage analytics.

We never write, edit, or uninstall anything. Every change stays yours to confirm in Shopify.


# AI Review Insights

This guide shows you how to use the AI Review Insights tool, step by step. No technical knowledge is needed. The tool is free, and you can start without an account.

**About the screenshots in this guide**

Every illustration below comes from a real analysis run inside the tool. We searched *Blockify* and opened *Blockify Fraud Filter, Blocker* (4.9★, 1,505 reviews). The numbers, themes, and quotes you see are this app's live results, so you can match each screen to what you will see on your own.

### **1.** What this tool does

Type the name of any Shopify app, and the tool reads all of its App Store reviews for you. In seconds, you get:

* An **AI summary** of what users think.
* The app's **strengths** and **weaknesses**.
* The **features users ask for most**.
* **Sentiment scores** across 5 areas.
* **Review status tracking** (active / archived / deleted).&#x20;
* A full, filterable **review list** you can export.

You can analyze your own app or any competitor's app.

<figure><img src="/files/kGrUkGSSeIHJP37LtaVA" alt=""><figcaption></figcaption></figure>

### 2. Guest vs free account

You can use the tool as a guest. A free Letsmetrix account unlocks more.

<table data-header-hidden><thead><tr><th width="370.16668701171875"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Feature</strong></td><td><strong>Guest</strong></td><td><strong>Free account</strong></td></tr><tr><td>AI summary</td><td>Yes</td><td>Yes</td></tr><tr><td>Sentiment scores</td><td>Yes</td><td>Yes</td></tr><tr><td>Top strengths &#x26; weaknesses</td><td>Yes</td><td>Yes</td></tr><tr><td>Review status tracking</td><td>Yes</td><td>Yes</td></tr><tr><td>Review list (view, filter, sort)</td><td>Yes</td><td>Yes</td></tr><tr><td>Full feature requests &#x26; action items</td><td>Partly</td><td>Yes (full)</td></tr><tr><td>30-day trend arrows</td><td>No</td><td>Yes</td></tr><tr><td>Export reviews to Excel</td><td>No</td><td>Yes</td></tr><tr><td>Negative review alerts by email</td><td>No</td><td>Yes</td></tr></tbody></table>

Creating an account is free and takes a moment.

### 3. Step-by-step

#### Step 1: Search for an app

1. Open the **AI Review Insights** page.
2. Click **Analyze Reviews Now**.
3. Type the app name in the search box.
4. A dropdown suggests matching apps, each with its icon, rating, and review count.
5. Click the app you want.

You will see **"App not found"**. You can submit the app name and your email, and we will notify you when it is ready.

<figure><img src="/files/9eRXQX86vNEJEePE2cMZ" alt="" width="375"><figcaption></figcaption></figure>

#### Step 2: Run the analysis

1. Click **Analyze Reviews**.
2. If the app was analyzed recently, results appear instantly.
3. Otherwise, you will see **"AI is analyzing X reviews..."** for a short moment.

You are then taken to the results page.

#### Step 3: Read the sidebar (left side)

The sidebar shows quick facts about the app:

* **App info:** icon, name, developer, rating, and total review count.
* **Sentiment scores:** five bars from 0 to 10: Support, Ease of Use, Performance, Reliability, and Pricing. Green means strong (7+), amber is average (5–6.9), red is weak (under 5).
* **Change alert:** a banner inviting you to get notified about review changes. If reviews are spiking right now, a red strip shows the topic and how much it has risen.

With a free account, each sentiment score also shows a small arrow (up, down, or flat) comparing it to 30 days ago.

<figure><img src="/files/U5hMC0oEmizRfvvXRHto" alt="" width="414"><figcaption></figcaption></figure>

#### Step 4: Read the AI summary

At the top of the main area, the AI gives a short 3–5 sentence overview: the general feeling of users, the biggest strengths, and the common problems. This is the fastest way to understand the app.&#x20;

<figure><img src="/files/9GDzHdLXrYe8ktmViEhD" alt=""><figcaption></figcaption></figure>

#### Step 5: Review strengths and weaknesses

Two side-by-side panels:

* **Strengths** (green, left): the top 5 things users praise.
* **Weaknesses** (red, right): the top 5 things users complain about.

Each item shows a theme, how many reviews mention it, and a sample quote. Weaknesses also carry a **severity badge** (High / Medium / Low). A **Spike** badge appears if a problem is rising quickly.

<figure><img src="/files/x7FJoeuMpF5EtcLOeRNm" alt=""><figcaption></figcaption></figure>

#### Step 6: See feature requests and action items

* **Feature Requests** (left): the features users ask for most, ordered by demand. Frequently requested ones are tagged.
* **Action Items** (right): clear suggestions on what to fix or build next, based on the weaknesses and requests.

As a guest, you see the top few items; the rest are blurred. Sign up free to see the full lists.

<figure><img src="/files/MW7j4kPmuVd8Vmu2tEg0" alt=""><figcaption></figcaption></figure>

#### Step 7: Check review status tracking

This section shows how the app's reviews change over time. It is open to everyone:

* **Four cards:** Total, Active, Archived, and Deleted reviews.
* **Status distribution:** the share of active, archived, and deleted reviews.
* **Weekly activity:** an 8-week chart. Unusual weeks are highlighted.
* **Status transitions:** how reviews moved between states (for example, active → deleted).
* **Rating × status table:** which star ratings are most often deleted.

Use the tabs **(30 Days / 90 Days / All Time)** to change the time range. With a free account, you also see the **"+N this week"** changes.

<figure><img src="/files/C9lyiiMk0UFLfelid9Ef" alt=""><figcaption></figcaption></figure>

#### Step 8: Browse the review list

A full list of reviews, with rating, text, reviewer, country, and date. You can:

* **Filter** by rating, status, or date.
* **Sort** by most recent or by rating.
* See **auto-tags** on each review (for example, support praise, bug report, pricing concern).&#x20;
* **Export to Excel** - available with a free account.

Reviews are shown 10 per page.

<figure><img src="/files/bYTrLlwjSOtdvgIxnBB4" alt=""><figcaption></figcaption></figure>

#### Step 9: Turn on negative review alerts

This is the easiest way to stay ahead of problems. It needs a free account.

1. Click **Get Notified** in the sidebar.
2. If you are signed in, confirm in the small window. Alerts turn on for this app.
3. If you are a guest, you will be asked to create a free account first. Alerts then turn on automatically for the app you were viewing.

After that, the system checks the app every day. If negative reviews spike, you get an email alert with the topic, severity, and a link to the details. You can turn alerts off any time.

#### Step 10: Analyze another app

* Use the **search bar at the top** of the results page to analyze a new app without going back.
* Click **"Track this app on Letsmetrix"** to follow the app over time in your Letsmetrix dashboard.

### 4. Understanding the scores and labels

**Sentiment scores (0–10):** how users feel about Support, Ease of Use, Performance, Reliability, and Pricing. Higher is better. A dash (—) means there were not enough reviews to score that area.

**Severity badge** (on weaknesses): how widespread a problem is. High means many reviews mention it; Low means only a few.

**Spike**: when a topic is mentioned far more this week than last week (a sharp jump). It signals a sudden problem worth attention.

**Review status:** *Active* reviews are public, *Archived* are hidden, *Deleted* are removed. A high number of deleted negative reviews can be a warning sign.

### 5. What a free account unlocks

Creating a free account adds:

* The full feature request and action item lists.&#x20;
* 30-day trend arrows on scores and themes.&#x20;
* Excel export of reviews.
* Email alerts when negative reviews spike.

### 6. Quick FAQ

**Do I need to pay?**

No. The tool is free, including the account.

**Can I analyze a competitor's app?**

Yes. Search any Shopify app by name.

**Why are some items blurred?**

A few lists are reserved for account holders. Sign up free to see everything.

**How fresh are the results?**

Results are cached for a short time, so a popular app may load instantly. New analyses are generated on the spot.

**How do I stop email alerts?**

Open the app you are tracking and turn the alert off, or manage it from your Letsmetrix account.


# How to use the Compare Apps feature

The Compare Apps feature is designed to help Merchants and Developers quickly compare Shopify apps side by side to make smarter decisions.

You can start a comparison and add apps in three simple ways:

### 1. Starting a new comparison from the Landing Page

**Step 1:** On the Compare Apps page, you will see several empty slots. Click the "+" icon in any of the slots.

<figure><img src="/files/yYlWBWQtQ4aNm70BVwe5" alt="" width="563"><figcaption></figcaption></figure>

**Step 2:** A search bar will appear. Search and select the first Shopify app you want to compare.

<p align="center"><img src="/files/GeQJk63ENMIV1HGXHJNM" alt=""></p>

Repeat the process to add up to **four apps** for an initial side-by-side comparison. Click **Compare Now** to get the results immediately.

<figure><img src="/files/vsLk4rVCiuJnsKWAhU6s" alt="" width="563"><figcaption></figcaption></figure>

**Step 3:** Once you have selected at least two apps, the comparison results page will be generated automatically. Here, you can instantly analyze differences side-by-side across various tabs, including **App info**, **Ranking**, **Pricing**, and **Reviews**.

<figure><img src="/files/IvLUO5iZi7yslgTyq6qs" alt="" width="563"><figcaption></figcaption></figure>

### 2. Adding more apps to an existing comparison

After your initial comparison is displayed, you can easily expand it by adding more apps. On the comparison results page, click **Add competitor** button. Search and select the new app you wish to add.

<figure><img src="/files/qX12UCuNB6XBlkIXJV9s" alt="" width="563"><figcaption></figcaption></figure>

The new app will be added to your current comparison view, allowing you to analyze it alongside the apps you had previously selected.

### 3. Comparing from an app's detail page

While viewing any individual app's detail page, look for the **Compare** button located near the app's title.

<figure><img src="/files/eR46skvjGHRgxjvzBU8G" alt="" width="563"><figcaption></figcaption></figure>

An **App Compare** popup will appear. Click the "+" icon to open the **Add Competitor** window. In the search bar, search and select the competitor app you want to compare against. You can also choose from the list of **Recommended** apps.

<figure><img src="/files/S5uQlaRfovXa86ahJUIQ" alt="" width="375"><figcaption></figcaption></figure>

After selecting a competitor, click **Add** and then **See comparison** to generate the detailed side-by-side results page.


# Understand the Comparison tabs

### App Info Tab&#x20;

This tab provides a foundational overview of each app, helping you understand their core identity and positioning.

* **Developer:** Identifies the company or individual behind the app, giving you insight into their reputation and portfolio.
* **Tag Line:** Reveals the app's primary value proposition in a single sentence. It's the quickest way to understand the core problem it solves.
* **Meta description:** Provides a more detailed summary of the app's features and benefits, explaining how it achieves its core promise.
* **Launch Date:** Shows how long the app has been on the market, helping you assess its maturity and experience.
* **Shopify Badges:** Displays official seals of approval from Shopify. The "Built for Shopify” badges are a strong indicator of an app's quality, performance, and reliability.
* **Highlights:** Offers a quick checklist of key features and technical capabilities, allowing you to instantly see an app's main selling points.

### Ranking Tab

This tab offers a detailed side-by-side comparison of how each app is positioned across the Shopify App Store's discovery channels.

* **Category Positions:** Shows the app's current rank and page location within its primary Shopify categories. This helps you evaluate visibility among merchants who discover tools by browsing specific categories.
* **Collection Positions:** Tracks the app's presence in curated Shopify collections (e.g., "Built for Shopify"). High rankings here indicate strong alignment with Shopify’s quality standards and high-intent niche visibility.
* **Most Popular Positions:** Displays the app's ranking when the "Popular" filter is applied in its category. This is a key indicator of the app's current market momentum, driven by recent installation velocity and positive user signals.
* **Most Popular Positions by Collections:** Similar to category popularity, this shows how well the app performs in terms of traction compared to other apps within the same curated collection.
* **Top Keywords:** Highlights the primary search terms where each app ranks at the top. This provides critical intelligence for understanding which specific search queries are driving traffic to each app and where the most intense ASO competition lies.

### Pricing Tab

The App **Pricing Model** section shows how each app structures its offering, indicating whether it is entirely free **(Free all)**, has a **Free plan available**, or offers a **Free trial**.

* **Paid plan starts from:** This shows the entry-level price for each app's paid features. It's a key metric for comparing the initial investment required and identifying which app offers a more budget-friendly starting point.
* **Available plans & costs:** This section details the different subscription tiers offered by each app. By comparing the names and costs of these plans, you can analyze how each app scales its pricing with its features and target different user segments, from small businesses to enterprise-level clients.

For a more detailed breakdown of the features included in each plan, click **View pricing** button for each app.

### Review Tab

This tab provides a comprehensive look at user sentiment, helping you understand the real-world experience of using each app.

* **Rating:** This section displays the app's average rating and the total number of reviews it has received. It's the quickest way to gauge an app's overall reputation and the size of its user feedback pool.
* **Rating Distribution:** The bar chart breaks down the total reviews by star rating (5-star, 4-star, etc.). This helps you see the balance of sentiment, identifying whether the user base is generally happy, critical, or polarized.
* **Details:** This section provides deeper context on user feedback:
  * **Top Locations:** Pinpoints the countries where most reviews are coming from, helping you understand an app's primary user markets.
  * **Recent reviews:** Shows a snapshot of the latest user comments. This is invaluable for getting a real-time pulse on current user satisfaction, recent issues, or praised features.
* **Growth Review (30 days):** This metric indicates the number of new reviews the app has received in the last 30 days. It's a key indicator of an app's current growth momentum and user engagement.


# How to use the App Recommend feature

App Recommend helps Shopify merchants discover relevant apps by providing personalized recommendations based on the store’s stage, revenue, and business goals.

To deliver accurate app recommendations, Letsmetrix uses a 4-step personalization setup:

### 1. Journey Stage

Identify your current business focus. Whether you are looking to source products, design your storefront, or boost marketing and conversions, selecting a primary objective allows the algorithm to prioritize relevant app categories.

<figure><img src="/files/nIsSYJ5w8zLyuBucnXyh" alt="" width="563"><figcaption></figcaption></figure>

### 2. Details

Set your budget preference by selecting **Free apps only** or **Free & paid apps are acceptable**.<br>

<figure><img src="/files/KkkospMLiNABcboGqOO9" alt="" width="563"><figcaption></figcaption></figure>

### 3. Preference

Choose your average monthly revenue so the system can recommend apps that match your store’s scale.

<figure><img src="/files/Xs979jBRcB1Su9qGj8rU" alt="" width="563"><figcaption></figcaption></figure>

### 4. Complete

If you are preparing for major sales events like *Black Friday, Christmas, or Halloween*, you can specify these here. Letsmetrix will recommend timely apps specifically built to handle high-traffic seasonal campaigns.<br>

<figure><img src="/files/fVsvaiHLELcBQ124dhqZ" alt="" width="563"><figcaption></figcaption></figure>


# Understand the App Recommendations

After completing the personalization setup, you will be taken to the recommendations dashboard, where Letsmetrix displays apps tailored to your store profile:

<figure><img src="/files/FMyB5MV3raFWBDwxSgyZ" alt="" width="563"><figcaption></figcaption></figure>

You can refine your results by **Category**, **Price Range**, **Ratings**, or **Best Fit** *(Most popular, Highest rating, Lowest rating)* sorting.

Each app card shows key details including price range, a short description, rating, and a direct **View app** link. It also include badges such as **Best fit for your store**, **Top rated**, or **Popular** to highlight relevance and community trust.

In the results section, you will see:

* **Top Picks for You** - a curated selection of high-performing apps that most closely match your profile
* **More Good Options** - additional apps that meet your criteria and provide solid alternatives beyond the top recommendations
* **Frequently Used Together** - commonly used app bundles that combine complementary tools for a specific use case, helping merchants quickly adopt proven app stacks


# Understand the Seasonal Calendar

The Seasonal Calendar is a dedicated view that helps you plan your marketing year:

* **Event tracking:** Visualize upcoming commercial holidays, federal holidays, and awareness days (e.g., Cyber Monday, Singles' Day).
* **Event-specific apps:** Click on a specific event in the calendar to see recommended apps tailored for that particular holiday's success.

<figure><img src="/files/WqYurkOUfsuaKi9ts9e0" alt="" width="563"><figcaption></figcaption></figure>

Ultimately, App Recommend transforms the overwhelming Shopify App Store into a curated roadmap, ensuring you have the right tools to maximize conversion and operational efficiency. It’s the fastest way to build a high-performing app stack that grows alongside your business.


# Review Dashboard

The “Review Dashboard” offers a high-level overview of review activity across the Shopify App Store, helping you analyze user sentiment trends, identify active app categories, and understand feedback.

### Understand the Review Dashboard

This dashboard is composed of several charts and tables, each offering a unique perspective on app review data.

#### 1. Total Review By Day

This line chart shows daily counts of new, deleted, and archived reviews across all Shopify apps, helping you track overall review activity and momentum over time.

<figure><img src="/files/Tvh6vWKKBrlmaAo7fERI" alt=""><figcaption></figcaption></figure>

#### 2. Category Breakdown

This bar chart displays total review counts by app category. Use this to identify which categories are currently receiving the most user feedback and engagement.

<figure><img src="/files/NPELcstQXIE8JCI8ysdX" alt=""><figcaption></figcaption></figure>

#### 3. Time Spent Using App

This bar chart breaks down all reviews based on how long the user had the app installed before leaving a review. It helps you understand the user journey, showing whether feedback is typically given immediately after installation or after a longer period of use.

<figure><img src="/files/zMUuLjFVzkQ8oeJ6i26U" alt=""><figcaption></figcaption></figure>

#### 4. Top Locations by Reviews

This chart displays the total number of reviews originating from different countries, allowing you to identify the most active and vocal user markets within the Shopify ecosystem.

<figure><img src="/files/TqSwK6vpaVmNalOxv12G" alt=""><figcaption></figcaption></figure>

#### 5. Top Stores by Reviews

This table lists the specific stores that have left the most reviews across the App Store. It can help in identifying power users or merchants who are highly engaged in providing feedback.

<figure><img src="/files/pOr455GxOoZzLm9yrZTB" alt=""><figcaption></figcaption></figure>

#### 6. Top New Reviews

This feed provides a real-time look at the most recent reviews being published on the App Store. It includes the reviewer, their location, the app being reviewed, the review content, and the rating.&#x20;

<figure><img src="/files/86KnGKu8ZzXpdmRReWjm" alt=""><figcaption></figcaption></figure>

#### 7. Deleted Reviews

This feed shows reviews that have recently been removed from the App Store. Analyzing this can provide insights into resolved issues, or outdated feedback.&#x20;

<figure><img src="/files/37VWb1a5iJId7Ra2y0OO" alt=""><figcaption></figcaption></figure>

### How Review Dashboard can benefit you

* **Identify Macro-Level Trends:** By monitoring the overall volume and distribution of reviews, you can spot emerging trends across the entire Shopify App Store. This helps you understand the broader market context in which your app operates and anticipate shifts in user behavior.
* **Discover High-Engagement Niches:** Analyzing which app categories are receiving the most user feedback is invaluable for competitive analysis. It allows you to discover potential new opportunities, and understand where merchants are most actively voicing their needs.
* **Benchmark User Behavior:** The dashboard provides a baseline for typical user behavior across the ecosystem, from geographical distribution to engagement timelines. You can compare your own app's performance against these market averages to see if your patterns are normal or an outlier.
* **Access an Unfiltered Market Pulse:** The real-time feed of new and deleted reviews acts as a powerful social listening tool. It gives you raw, unfiltered insights into what real users are currently praising, needing, or complaining about across a wide range of apps, revealing the current pain points and desires of Shopify merchants.


# Developer Dashboard

This dashboard provides visibility into developer activity across Shopify, highlighting new developers, major partners, and geographical distribution of the developer community.

### Understand the Developer Dashboard

#### 1. New Developers

This line chart displays the number of new developers joining the Shopify App Store each day over a selected period. It's a key indicator of the ecosystem's growth and competitiveness.

<figure><img src="/files/CsLgR3P0AViTVekaEdLp" alt=""><figcaption></figcaption></figure>

#### 2. Deactive/Active developers

This chart shows the correlation between the number of active and inactive developers. It provides a quick snapshot of the overall health and retention of the developer community.

<figure><img src="/files/4KKUOBteWAP9P45Cg4f6" alt="" width="375"><figcaption></figcaption></figure>

#### 3. List of new developers

This feed provides a real-time list of the newest developers who have just published their first app. It includes their name, the number of applications they have, and the date they joined.

<figure><img src="/files/6TQXHTEFWgTs4XRNtsa1" alt=""><figcaption></figcaption></figure>

#### 4. The developer has the most application

This bar chart ranks the top developers based on the total number of apps they have published on the App Store. It helps you identify the largest and most prolific players in the market.

<figure><img src="/files/PxHolJ1MLQuxFrqaUgZR" alt=""><figcaption></figcaption></figure>

#### 5. Partners come from the most countries

This chart displays the geographical distribution of Shopify Partners, showing which countries have the highest concentration of developers.

<figure><img src="/files/J53hjp7TB8yKTj6rFaNo" alt=""><figcaption></figcaption></figure>

### How Developer Dashboard can benefit you

* **Gauge Competitiveness:** By monitoring the daily influx and activity status of developers, you can get a real-time feel for the ecosystem's growth and saturation. This helps you understand the broader competitive environment in which your app operates.
* **Identify Emerging and Key Players:** The dashboard is a powerful tool for competitor discovery, allowing you to spot new entrants the moment they arrive and identify the most prolific "power players" in the market. Analyzing their movements and portfolios can reveal valuable insights into market strategy.
* **Understand Global Developer Trends:** Analyzing the geographical distribution of the developer community helps you understand where talent and competition are concentrated. This intelligence can inform partnership strategies, hiring decisions, and your analysis of regional market dynamics.


# App Review Distribution

The dashboard provides a statistical overview of how reviews are distributed across all apps in the Shopify App Store.

### Understand the App Review Distribution

#### 1. Summary Panels

<figure><img src="/files/S2zkzbwkviIcgqGyBbGc" alt=""><figcaption></figcaption></figure>

These four panels at the top give you a quick, high-level snapshot of the App Store. By default, they show data for all apps, but you can filter the entire dashboard to a specific app category using the dropdown menu in the top right corner.

* **Total Apps:** The total number of apps currently listed on the Shopify App Store.
* **With Reviews:** The number of apps that have received at least one review.
* **1000+ Reviews:** The number of elite apps that have accumulated over 1000 reviews.
* **Review Rate:** The percentage of all apps that have at least one review.

You can click on any of these panels to view a detailed list of the apps included in that specific count.

<figure><img src="/files/WPIotWvcuAFEUvV8miO8" alt=""><figcaption></figcaption></figure>

#### 2. Distribution Analysis

This section breaks down all apps into different tiers based on the number of reviews they have. You can visualize this data in four different ways: **Bar**, **Pie**, **Table**, and **Grid**.

* **Range:** Shows the review count bracket (e.g., 0 reviews, 1-10 reviews, 11-50 reviews).
* **Apps:** The total number of apps that fall into that specific range.
* **% Distribution:** The percentage of all apps that belong to that range.

<figure><img src="/files/oS3bvFnIJ69lO2U49A2N" alt=""><figcaption></figcaption></figure>

### How App Review Distribution can benefit You

* **Gauge Competitiveness:** By monitoring the daily influx and activity status of developers, you can get a real-time feel for the ecosystem's growth and saturation. This helps you understand the broader competitive environment in which your app operates.
* **Identify Emerging and Key Players:** The dashboard is a powerful tool for competitor discovery, allowing you to spot new entrants the moment they arrive and identify the most prolific "power players" in the market. Analyzing their movements and portfolios can reveal valuable insights into market strategy.
* **Understand Global Developer Trends:** Analyzing the geographical distribution of the developer community helps you understand where talent and competition are concentrated. This intelligence can inform partnership strategies, hiring decisions, and your analysis of regional market dynamics.


# App Store Insights Timeline

The timeline gives a daily, chronological view of key activity across the Shopify App Store, helping you track launches, review changes, and overall market trends.

### Understand the App Store Insights Timeline

#### 1. Filters

Located at the top, these filters allow you to customize your view. You can select a specific date range and filter the timeline to show **All Metrics**, or focus on specific groups like apps, BFS status, or reviews.

<figure><img src="/files/oKmctl41wQLGjsUS3PCh" alt=""><figcaption></figcaption></figure>

#### 2. Metrics Timeline

This is the core of the dashboard, providing a day-by-day breakdown of key market activities. Each row represents a specific metric, showing the total count for that day and the change compared to the previous day.

* **App Metrics:** Track the number of **New**, **Deleted**, **Unlisted**, and **Relisted** apps.
* **BFS Status Metrics:** Monitor changes related to the "Built for Shopify" status, including **New BFS Apps**, **Lost BFS Status**, and **Restored BFS**.
* **Review Metrics:** See the daily volume of **New Reviews**, **Deleted Reviews**, **Archived Reviews**, and **First-time Reviewers**.

The numbers in each cell are clickable. Click on any number to open a popup window that displays a detailed list of the specific apps or reviews corresponding to that metric for that day.

<figure><img src="/files/Q3Cboym7KGiAByqmDDLx" alt=""><figcaption></figcaption></figure>

### How App Store Insights Timeline can benefit you

* **Monitor Market Growth:** By tracking the daily numbers of app launches versus removals, you can gauge the overall growth and churn of the App Store. This helps you understand the current level of market saturation and competitive intensity.
* **Track Quality Benchmarks:** The timeline provides direct insight into how many apps are gaining or losing important quality badges from Shopify. It helps you assess the competitiveness and significance of achieving these benchmarks in the current market.
* **Identify User Sentiment Trends:** The review metrics allow you to see the big picture of user feedback across the entire ecosystem. This can help you identify platform-wide events or changes that are impacting user sentiment on a macro scale.
* **Spot Daily & Weekly Patterns:** By observing the timeline over a longer period, you can identify patterns in market activity. This intelligence can help you time your own launches and marketing campaigns more effectively to maximize visibility and impact.


# Top Apps

The “Top Apps” dashboards present curated rankings of applications by key performance metrics, helping you identify market leaders, emerging players, high-growth apps, and broader market trends.

### Understand the Top Apps ashboards

This section contains several distinct dashboards, each offering a unique ranking of apps.

#### 1. New Apps

This dashboard lists all the new applications that have recently launched on the Shopify App Store within your selected date range.

<figure><img src="/files/ODAmKsnkvyGqxIvhV2UW" alt=""><figcaption></figcaption></figure>

#### 2. Top Applications by Review

This dashboard ranks the top 1000 applications based on the total number of reviews they have accumulated, which you can sort by **Newest**, **Oldest**, **Star Asc**, **Star Desc**, **Pricing Asc**, and **Pricing Desc**.

<figure><img src="/files/Z6KJvFJMrt9Db0yRciwu" alt=""><figcaption></figcaption></figure>

#### 3. Delisted or Deleted Apps

This dashboard shows a list of applications that have been recently delisted or deleted from the App Store within your selected date range.

<figure><img src="/files/Xo8X0UIffeDrxcc3zVnh" alt=""><figcaption></figcaption></figure>

#### 4. Top Growth Apps

This dashboard ranks applications based on their growth in category rankings over the selected time period, highlighting the apps that are climbing the fastest.&#x20;

<figure><img src="/files/I9C2fMR9by1DEfTgtXej" alt=""><figcaption></figcaption></figure>

You can refine this list by filtering for apps with the **"Built for Shopify"** badge or by selecting a specific **app category** to analyze.

#### 5. Top Applications by Growth Review

This dashboard ranks applications based on the number of new reviews they have lost or gained in the selected time period, showing which apps have the strongest review momentum.

<figure><img src="/files/mhM2uDDj41H3gpv4cGz9" alt=""><figcaption></figcaption></figure>

#### 6. Top Applications by Growth Rate

This dashboard ranks applications based on their overall growth rate, which you can sort by **Newest**, **Oldest**, **Star Asc**, **Star Desc**, **Pricing Asc**, **Pricing Desc**.

<figure><img src="/files/sE4h0YFLeIfRy7Y4UIKA" alt=""><figcaption></figcaption></figure>

### **How Top Apps Dashboard can benefit you**

* **Discover Opportunities and Threats:** By monitoring the lists of new and departing apps, you can quickly identify emerging competitors the moment they launch and spot market gaps left behind by others. This allows you to stay proactive in your strategic planning.
* **Analyze Competitor Performance:** Ranking dashboards allow you to analyze market leaders and high-momentum apps across multiple metrics such as growth and reviews, providing clear benchmarks for success and a more holistic understanding of competitor performance.


# Page 1


# How can I track my competitor's app listing changes, ranking, reviews, and ratings?

Letsmetrix is the most powerful tool to conduct competitor research, providing you with comprehensive insights to optimize your app's listing and performance on Shopify.

There are two ways to track your competitor's app listing changes and performance on Letsmetrix:

**Option One:**

After adding your app to Letsmetrix, click on the "Add Competitor" button at the top of the dashboard. Search for your competitor and add to your dashboard.  You can easily access and view their keyword ranking, reviews, ratings, and change logs.

![](/files/w51Cb2rzyUsFYagjF7Wb)<br>

**Option Two:**

Use the application name search bar to find the app you want to follow, then click on the "Follow" button to track their performance and changes.<br>

<figure><img src="/files/DzS38Ix5SLltK5k8q8Hb" alt=""><figcaption></figcaption></figure>

Gain valuable insights to get ahead of your competitors and optimize your app's listing and performance on Shopify.