The “Churned Subscriptions” dashboard provides a comprehensive view of your churned user base, helping you identify when and why customers stop paying for your services.
How we get these data
Churned Subscriptions data is gathered from Shopify API App Events and Transactions to support decision-making and retention strategies.
Understand the dashboard
Churned Subscription is the total number of users (shops) that have ended their paying status during the reporting period. A user is counted as a Churned Subscription if they fall into one of two cases:
Downgrade group: Switching from a Paid Plan to a Free Plan.
Uninstall group: Uninstalling the application or closing the shop while using a Paid Plan.
1. Churned Subscription
The chart visualizes the total number of churned subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period. You can view the chart in either Combined/Separate mode.
The breakout table shows the daily changes that contribute to this trend, specifically identifying Churned Subscriptions and Churned One-time payments.
The panels below offer a quick historical comparison of your total churned subscription count against previous months and years.
2. Plans
This table provides an overview of which specific plans are losing the most customers, displaying each plan’s Interval, Active Customer count remaining, the percentage share, and the MRR impact for each plan.
How Churned Subscriptions data can benefit you
Identifying Revenue Leak: This metric highlights the direct cause of revenue decline, allowing you to see exactly how much potential income is being lost.
Analyzing Product Fit: By monitoring churn, you can gain insights into your product's value proposition. If the churn rate is high among the Downgrade group, your paid features might not be attractive enough. If it is high in the Uninstall group, it may indicate broader issues with the entire product experience.
