The “MRR” dashboard provides a comprehensive overview of your monthly recurring revenue, serving as the primary indicator of your application's financial stability and growth trajectory.
How we get these data
MRR data is gathered from Shopify API App Events to support real-time financial tracking and strategic decision-making.
Understand the dashboard
MRR (Monthly Recurring Revenue) is the total projected monthly revenue from all users with an active paying status (Active Subscription).
MRR is activated immediately when the user agrees to pay.
MRR is deducted immediately when the user cancels the plan (to Free or Uninstall/Frozen).
Note:
For Annual Plans: Usually divided by 12 to convert to monthly value.
Includes One-time charges or Usage charges.
This is projected revenue under the ideal scenario that all paying users will use the app until the end of the billing cycle.
1. Monthly Recurring Revenue
This line chart visualizes the total MRR trend over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to see the daily health of your revenue.
The breakout table provides a detailed daily look at revenue movements, categorizing them into Active, Retained, Expansion (upsells), Contraction (downsells), and Churn, concluding with the net Change for each day.
2. Monthly Growth
This bar chart presents a historical comparison of your monthly revenue performance, showing the relationship between Active revenue gains, Churned revenue losses, and the resulting Net growth line.
3. Plans
This table offers a breakdown of revenue by specific plan levels, showing how many Active Customers are on each plan and the exact percentage that each tier contributes to your total MRR.
How MRR data can benefit you
Financial Health Assessment: MRR is the most important metric to measure the stable cash flow of a SaaS product, providing a clear picture of your business's viability.
Accurate Forecasting: It helps you predict revenue in the near future with high confidence, provided there are no major fluctuations in your churn rate.
