> For the complete documentation index, see [llms.txt](https://docs.letsmetrix.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.letsmetrix.com/shopify-metrics.md).

# Shopify Metrics

- [New Users](https://docs.letsmetrix.com/shopify-metrics/new-users.md): The “New Users” dashboard tracks and analyzes new users during their first 30 days, the most critical period for onboarding, activation, and converting free users into paying customers.
- [Active Users](https://docs.letsmetrix.com/shopify-metrics/active-users.md): The “Active Users” dashboard tracks the total number of active shops currently using your app.
- [Churned Users](https://docs.letsmetrix.com/shopify-metrics/churned-users.md): The “Churned Users” dashboard provides a comprehensive view of your churned user base, helping you understand who is leaving, when they are leaving, and why.
- [New Subscriptions](https://docs.letsmetrix.com/shopify-metrics/new-subscriptions.md): The “New Subscriptions” dashboard provides a comprehensive view of your newly converted paid user base, helping you track the growth and health of your application's revenue.
- [Active Subscriptions](https://docs.letsmetrix.com/shopify-metrics/active-subscriptions.md): The “Active Subscriptions” dashboard provides a comprehensive view of your current paying user base, helping you track the growth and stability of your application's revenue.
- [Churned Subscriptions](https://docs.letsmetrix.com/shopify-metrics/churned-subscriptions.md): The “Churned Subscriptions” dashboard provides a comprehensive view of your churned user base, helping you identify when and why customers stop paying for your services.
- [MRR](https://docs.letsmetrix.com/shopify-metrics/mrr.md): The “MRR” dashboard provides a comprehensive overview of your monthly recurring revenue, serving as the primary indicator of your application's financial stability and growth trajectory.
- [MRR Growth Rate](https://docs.letsmetrix.com/shopify-metrics/mrr-growth-rate.md): The “MRR Growth Rate” dashboard provides a clear picture of your revenue expansion or contraction over time, helping you gauge the scaling momentum of your application.
- [ARR](https://docs.letsmetrix.com/shopify-metrics/arr.md): The “ARR” dashboard provides a high-level view of your projected annual revenue, helping you evaluate the long-term financial scale and performance of your application.
- [Fees](https://docs.letsmetrix.com/shopify-metrics/fees.md): The “Fees” dashboard provides a detailed breakdown of the costs deducted from your gross earnings, ensuring you have a clear understanding of your actual net profit.
- [LTV](https://docs.letsmetrix.com/shopify-metrics/ltv.md): The “Lifetime Value” dashboard provides a comprehensive view of the projected total revenue generated by your customers, helping you evaluate the long-term profitability of your user base.
- [Revenue](https://docs.letsmetrix.com/shopify-metrics/revenue.md): The “Revenue” dashboard provides a comprehensive view of the income generated by your application, allowing you to track both total billings from merchants and your actual earnings.
- [ARPU](https://docs.letsmetrix.com/shopify-metrics/arpu.md): The “ARPU” dashboard provides a clear look at the average monthly revenue generated by each of your paying customers, helping you evaluate the effectiveness of your monetization strategy.
- [Upgrades & Downgrades](https://docs.letsmetrix.com/shopify-metrics/upgrades-and-downgrades.md): The “Upgrades & Downgrades” dashboard tracks the internal movements of your paying customer base across different plan tiers, providing insight into user sentiment and plan value.