# Active Subscriptions

### How we get these data

Active Subscriptions data is gathered from Shopify API App Events and Transactions to ensure an accurate and real-time representation of your paying merchant base.

### Understand the dashboard

Active Subscription is the total number of users (shops) satisfying both conditions at the time of reporting:

* Currently installing the application (Installed).
* Currently using a paid plan (Paid Plan).

#### 1. Active Subscriptions 

The chart visualizes the total number of active subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period, showing the overall growth trend of your paying users.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FLuP2re990LXIaJw7hcxA%2Funknown.png?alt=media&#x26;token=da215501-767a-4ccb-8431-263f211f5d74" alt="" width="563"><figcaption></figcaption></figure>

The breakout table displays the specific daily count of active users, allowing you to track the exact numbers that contribute to the line chart's movement.

The panels below offer a quick historical comparison of your total active subscription count against previous months and years to measure long-term performance.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2Fq5pU3s9r9jYu6UhQaGJz%2Funknown.png?alt=media&#x26;token=fb718c38-966e-4ea7-bf0e-9c5b1b09698e" alt="" width="563"><figcaption></figcaption></figure>

### 2. Plans&#x20;

This table provides a detailed breakdown of active customers across different subscription tiers, showing each plan’s **Interval**, **Active Customer** count, percentage distribution, and the **MRR** contribution for each specific plan.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2Fw9xOcV45ehMswOyFIzJm%2Funknown.png?alt=media&#x26;token=e6e76dea-acb6-4ea3-8cf9-65956f14c63f" alt="" width="563"><figcaption></figcaption></figure>

### How Active Subscriptions data can benefit you

* **Sustainable Revenue Tracking:** This represents your "healthiest" customer group – those who are actively paying for and using your product, forming the backbone of your predictable revenue.
* **Low Churn Risk Identification:** Compared to "Zombie users" (those who pay but don't use the app), this active group typically has a much higher renewal rate and long-term loyalty.
* **Customer Support Target:** This is the number one priority group for your Support team. Maintaining the satisfaction of these active paying users is critical for minimizing churn and maximizing Lifetime Value (LTV).