# MRR

### How we get these data

MRR data is gathered from Shopify API App Events to support real-time financial tracking and strategic decision-making.

### Understand the dashboard

MRR (Monthly Recurring Revenue) is the total projected monthly revenue from all users with an active paying status (Active Subscription).

* MRR is activated immediately when the user agrees to pay.
* MRR is deducted immediately when the user cancels the plan (to Free or Uninstall/Frozen).

**Note:**

* For Annual Plans: Usually divided by 12 to convert to monthly value.
* Includes One-time charges or Usage charges.
* This is projected revenue under the ideal scenario that all paying users will use the app until the end of the billing cycle.

#### 1. Monthly Recurring Revenue 

This line chart visualizes the total MRR trend over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to see the daily health of your revenue.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2F4ScfILnAy1K1TSQMM89Y%2Funknown.png?alt=media&#x26;token=99bbdade-3cb0-4278-a779-a2578b7aa5cc" alt="" width="563"><figcaption></figcaption></figure>

The breakout table provides a detailed daily look at revenue movements, categorizing them into **Active**, **Retained**, **Expansion** (upsells), **Contraction** (downsells), and **Churn**, concluding with the net **Change** for each day.

#### 2. Monthly Growth

This bar chart presents a historical comparison of your monthly revenue performance, showing the relationship between **Active** revenue gains, **Churned** revenue losses, and the resulting **Net** growth line.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FPjoMbKz4n2JiOLh8AwUb%2Funknown.png?alt=media&#x26;token=0289a39a-8722-487c-b7e3-e0bb296fea86" alt="" width="563"><figcaption></figcaption></figure>

#### 3. Plans

This table offers a breakdown of revenue by specific plan levels, showing how many **Active Customers** are on each plan and the exact percentage that each tier contributes to your total **MRR**.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FcRe8QarVxFnKFIZxn9V7%2Funknown.png?alt=media&#x26;token=e524264c-6578-4f55-b812-0ba28a8f0ab6" alt="" width="563"><figcaption></figcaption></figure>

### How MRR data can benefit you

* **Financial Health Assessment:** MRR is the most important metric to measure the stable cash flow of a SaaS product, providing a clear picture of your business's viability.
* **Accurate Forecasting:** It helps you predict revenue in the near future with high confidence, provided there are no major fluctuations in your churn rate.