# MRR Growth Rate

### How we get these data

MRR Growth Rate data is gathered from Shopify API App Events to support data-driven growth strategies and decision-making.

### Understand the dashboard

MRR Growth Rate is the percentage representing the increase or decrease of MRR at the current time compared to a point in the past (30 days ago).

Formula: 

<p align="center"><mark style="color:$info;">Growth Rate (%) = [ (Current MRR - Previous MRR) / Previous MRR ] * 100</mark></p>

Where:

* **Current MRR:** MRR value at the report date.
* **Previous MRR:** MRR value at T-30 days (or T-1 month).

#### 1. MRR Growth Rate

The chart visualizes the daily fluctuations of your MRR growth rate over the selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to identify specific periods of growth acceleration.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2FjXi9KfCiHsNIlJMPF8MF%2Funknown.png?alt=media&#x26;token=30869575-187e-4f79-90e5-858f1b5240af" alt="" width="563"><figcaption></figcaption></figure>

The breakout table shows the exact daily percentage values that contribute to this trend, providing a view of how your growth rate evolves day by day.

The panels below offer a quick historical comparison of your current growth rate against your performance from 1, 3, 6, 12, and 24 months ago to identify long-term expansion trends.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2F2EDiUrYZIb7JXzTkezNt%2Funknown.png?alt=media&#x26;token=ffd8ae7e-4c66-47ee-b035-5ac86c399936" alt="" width="563"><figcaption></figcaption></figure>

#### 2. Plans

This table provides a breakdown of your Active Customers and MRR contribution by plan tier, helping you understand which specific plans are driving your overall growth rate.

<figure><img src="https://3107817457-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8KaEyTr3mMTLCU7QQyAU%2Fuploads%2F381TeCtziVwwzRWHxiXP%2Funknown.png?alt=media&#x26;token=3c18a900-d050-4a53-8d6f-6d191192d0d9" alt="" width="563"><figcaption></figcaption></figure>

### How MRR Growth data can benefit you

* **Momentum Measurement:** It serves as a key indicator of the expansion speed of your product, showing how fast your business is growing relative to its previous size.
* **Net Negative Churn:** A positive MRR Growth Rate confirms that your revenue from new customer acquisitions and existing user upgrades is effectively compensating for any revenue lost from churned customers.