Upgrades & Downgrades

The “Upgrades & Downgrades” dashboard tracks the internal movements of your paying customer base across different plan tiers, providing insight into user sentiment and plan value.

How we get these data

Upgrades & Downgrades data is gathered from Shopify API App Events to support product optimization and revenue growth strategies.

Understand the dashboard

A metric tracking customer movement between paid plans (Paid Plans):

• Upgrade: User switches from a lower paid plan to a higher paid plan (Increases MRR).

• Downgrade: User switches from a higher paid plan to a lower paid plan (Decreases MRR).

Note: Switching from "Paid" to "Free" is counted in "Churned Subscription", not counted in Downgrade.

1. Upgrades & Downgrades

The line chart visualizes the net movement trend over your selected time period.

The breakout table provides a daily breakdown of these movements, categorizing them into Expansion (Upgrades), Contraction (Downgrades), and the resulting Net change.

The panels below offer a quick historical comparison of your current net changes against benchmarks from 1, 3, 6, 12, and 24 months ago.

2. Monthly Growth

This bar chart displays the monthly performance of plan movements, visually comparing Expansion against Contraction, with a black line representing the Net result for each month.

How Upgrades & Downgrades data can benefit you

• Measuring Expansion Revenue: Upgrades are a strong indicator that users perceive increasing value from your application and are willing to pay more for advanced features.

• Warning for Pricing Value: Downgrades serve as a warning that users may feel a premium package is not worth its current price, although they still find enough value to keep the app rather than uninstalling it entirely.