Retention & churn
This section provides valuable insights into user engagement and loyalty towards your app. Understanding these metrics is crucial for assessing the long-term success.
Last updated
This section provides valuable insights into user engagement and loyalty towards your app. Understanding these metrics is crucial for assessing the long-term success.
Last updated
Retention Rate: The retention rate indicates the percentage of users who continue to use your app over a specific period, typically 90 days in the default timeframe.
A higher retention rate suggests that users find value in your app and are likely to continue using it in the future.
Monitor trends and fluctuations in the retention rate to assess the effectiveness of your app's features, user experience, and engagement strategies.
Churn Rate: The churn rate is the reverse of the retention rate and offers insights into the percentage of users who stop using the app over a specific timeframe.
A lower churn rate indicates better user retention and reflects a positive user experience.
Analyze the churn rate to identify potential issues, improve user experience, and implement strategies to reduce user attrition.
You can filter the retention and churn rate data to view insights specific to all merchants, free users, or paid subscribers, providing a deeper understanding of user engagement across different user segments.
Click on specific days within the dashboard to access detailed retention and churn rate insights by stores, their subscription plan, and install date. This feature enables you to identify trends, patterns, and potential issues affecting user retention and churn on a granular level.
