Customer Lifecycle / Conversation rate
The "Customer Lifecycle" section provides an overview of the user lifecycle on your app by day, from the initial interaction on the app listing.

The metrics include:
View: The number of times the app is viewed by users.
Click to Get App: The number of users clicking on the Add app button on app listing.
Install: The number of users who successfully install the app.
Uninstall: The number of users who uninstall the app.
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