Customer Lifecycle / Conversation rate

This dashboard visualizes your entire user acquisition funnel on a daily basis, from the initial discovery on app listing to successful installation and immediate churn.

Understand the metrics

This table breaks down your daily acquisition funnel into key events and the conversion rates between them.

Metric	Description
U.PViews	(Unique Page Views) The number of unique views your app listing page received. This is the top of your acquisition funnel.
Click get app	The number of users who clicked the "Add app" button on app listing. This measures your listing's effectiveness in persuading users to take the first step.
Install	The number of users who successfully installed your app. This is the final conversion event in the acquisition funnel.
Uninstall	The number of users who uninstalled your app. This tracks immediate churn, often on the same day as installation.
Click get app / U.PViews	The conversion rate from a page view to an "Add app" click. This directly measures the performance of your app listing page (screenshots, description, value proposition).
Install / Click get app	The conversion rate from clicking "Add app" to a successful installation. This measures the efficiency of the Shopify installation process itself.
Install / U.Pviews	The overall conversion rate from an initial page view to a successful installation. This is your primary, top-to-bottom acquisition funnel conversion rate.
Uninstall / Install	The percentage of new installs that resulted in an uninstall. This is a critical "Day 0" churn metric, often indicating issues with onboarding or first-time user experience.

How Customer Lifecycle/ Conversion rate can benefit you

• Optimize App Store Listing: By analyzing funnel conversion rates from discovery to action, you can assess the effectiveness of your app listing, ASO, and marketing campaigns, and identify opportunities to improve messaging, value proposition, and visual presentation.

• Pinpoint Funnel Drop-Offs: Funnel metrics help you identify where users drop off during the acquisition journey. High drop-off rates after install often signal onboarding or first-time experience issues, allowing you to focus on improving early user retention.