Customer Lifecycle / Conversation rate

The "Customer Lifecycle" section provides an overview of the user lifecycle on your app by day, from the initial interaction on the app listing.

The metrics include:

• View: The number of times the app is viewed by users.

• Click to Get App: The number of users clicking on the Add app button on app listing.

• Install: The number of users who successfully install the app.

• Uninstall: The number of users who uninstall the app.