Keywords

The “Keyword” section is your ASO hub, helping you track keyword rankings, understand discovery paths, and analyze competition to boost visibility on the Shopify App Store.

To fully see the traffic and events from each keyword, you must first connect your Shopify Partner API and GA4. Without these connections, you will only see general market data.

How we get these data

Keyword data is sourced from Google Analytics and is processed to provide you with a clear and actionable view.

Understand the metrics

This table explains each metric you'll find in the Keyword Analytics dashboard.

Metric	Description
Keywords	The specific words or phrases merchants use in the App Store search, helping you identify what your target audience is truly looking for.
Top 5 Apps	The top 5 apps currently ranking for a specific keyword. Use this to instantly identify and analyze your main competitors for each search term.
Difficulty	An estimated score of how competitive a keyword is, based on the authority of the apps ranking for it. This is crucial for prioritizing your ASO efforts: target low-difficulty keywords for quick wins or high-difficulty ones for your long-term strategy.
Position	Your app's current ranking for a specific keyword, updated daily. This metric directly tracks your core ASO performance, answering the question: Are your efforts moving you up or down?
P.Popular	(Position Popular) Your app's ranking position when the "Popular" filter is applied to a keyword search. This measures your app's authority and momentum for a keyword, not just its relevance.
U.Pviews	(Unique Page Views) The number of views your app page receives from a specific keyword. This metric shows which keywords are effectively driving traffic to your listing.
U.Events	(Unique Events) The number of app installations resulting from users finding your app using a specific keyword. This pinpoints which keywords are not just driving traffic, but are converting into actual users.
%CR	(Conversion Rate) The percentage of page views that resulted in an installation for a specific keyword. This metric reveals the quality of your traffic. High traffic but low CR may indicate a mismatch between the keyword and your app's value proposition.
%Bounce	(Bounce Rate) The percentage of users who view your app page from a specific keyword but leave without installing. A high bounce rate can indicate a mismatch between the searcher's intent and your app listing's content or value proposition, signaling a need to optimize your page.
Avg Position	(Average Position) The average ranking position of your app for a specific keyword over the selected time period. This smooths out daily fluctuations, providing a more stable view of your overall ranking performance and long-term trends.

Adding Keywords

You can build and expand your keyword list using two primary methods:

Manual Addition: To track a specific term, simply type your keyword into the input field and click Add. Ideal for monitoring your primary brand keywords, specific competitor terms, or new ideas from your own research.

Suggested Keywords: Explore keywords automatically discovered for you, sourced from real user searches and AI recommendations.

Simply click the "+" icon next to a suggested keyword to add it to your tracking list. Using these suggestions is a powerful way to uncover hidden opportunities and understand organic user behavior.

Keyword Frequency Analysis

This feature provides a market-wide analysis of keyword frequency, showing you how top apps optimize their listings so you can discover high-value keywords.

This table breaks down each Keyword, showing the Top Apps ranking for it, its Difficulty score, and a T.Count (Total Count) of its appearances in key listing sections like A.Name (App Name), Desc (Description), Feat (Features), and more.

To add a promising keyword directly to your tracking list from this analysis, simply click the "+" button in the Action column.

How Keyword Analytics can benefit you

By leveraging the insights from Keyword Analytics, you can move from reactive adjustments to a proactive ASO strategy. Understanding this data is crucial for making informed decisions that drive visibility, traffic, and sustainable growth.

• New Keyword Opportunities: Analyzing the full list of keywords helps you identify untapped search terms and discover new avenues for user acquisition. This insight is essential for expanding your reach and capturing traffic from previously overlooked segments of your target audience.

• Performance Optimization Analysis: Understanding the relationship between traffic, ranking, and conversion rate for each keyword allows you to assess the effectiveness of your listing. This information is instrumental in diagnosing performance issues, such as a mismatch between user intent and your value proposition, and optimizing your app page for higher conversions.

• Competitive Landscape Tracking: Monitoring the top-ranking apps for your primary keywords provides a clear view of the competitive environment. This is invaluable for benchmarking your performance, identifying emerging threats, and refining your own messaging to stand out in a crowded market.

• Localization Strategy Development: Analyzing keyword performance across different languages enables you to evaluate your app's global footprint. This insight helps in identifying high-potential markets, assessing the effectiveness of your translation efforts, and tailoring your localization strategy to resonate with specific language-speaking audiences.