Keywords

In this section, you can uncover how people find your app and track the performance of keywords relevant to your app.

How we get these data

Keywords are fetched from Google Analytics and are organized in a user-friendly manner, making it easy for you to explore.

Understand the metric

  • Keywords: Specific words or phrases that merchants use to search for your app.

  • Top 5 apps ranking: Ranking of the top 5 apps when a specific keyword is searched

  • Difficulty: Indicates how hard it is for your app to compete using a specific keyword

  • Position: Shows where your app ranks when users search for a specific keyword. The app ranking position for each keyword is determined based on the data from the last day within your selected timeframe, and any fluctuations in the ranking are calculated in comparison to the previous day.

  • P.Popular: Position of your app when searched using a specific keyword in the popular filter.

  • U.Pviews: The number of views your app's page receives from a specific keyword.

  • U.Events: The number of app installations resulting from users finding your app using a specific keyword.

  • %CR (Conversion Rate): The percentage of users who perform a desired action, such as installing your app, after finding it through a specific keyword search.

Using Keyword Analytics

  • Discover New Words: Find new words to help more people discover your app in Shopify.

  • Track Word Performance: See how well the words are working overtime (position, traffic, conversion rate). This helps you know which words bring more people to your app and helps you plan better.

  • Check Competing Apps: You can also check the top 5 apps for the keywords you choose and the difficulty rate for you to compete.

  • Filter the keywords ranking by language to better understand the performance of your app in different languages and target specific language-speaking audiences.

Adding Keywords

  • Manual Addition: You have the option to manually add keywords that are relevant to your app. This allows you to tailor the keywords based on your understanding of your app's offerings and target audience.

  • Suggested Keywords:

  • Letsmetrix provides AI-generated suggestions or keywords that user used to find your app. These suggestions are based on trends and user behavior, helping you expand your keyword portfolio effectively.

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