User growth and earning

In this section, users can gain insights into their app's user base growth and detailed earnings & charges data.

How We Get These Data:

The data is obtained directly from your connected partner Shopify. This ensures that the information provided is accurate, up-to-date, and tailored for your app.

Understand the Metrics:

Metric	Description
Merchant Growth	The total number of active stores with the app installed. Active stores include any stores currently on a paid or trial plan, staff stores, and development stores. This number excludes stores that are canceled or frozen.
Earning	The earnings amount refers to how much an app developer has been paid. It includes both paid-out amounts and pending payments, and it reflects the deduction of Shopify's revenue share and any application credits.
Active Charge	Active charge indicates the number of active subscriptions or charges associated within the timeframe.
Charge Unfrozen	Charge unfrozen refers to payments that were previously frozen and have now been released or made available.
Canceled Charge	Canceled charge represents the number of subscriptions or charges that have been terminated or canceled within the specified timeframe.

How Can These Metrics Benefit You:

• Earning Insights: Understanding earnings is crucial for assessing the financial performance of your app. It helps in identifying revenue trends, evaluating the success of pricing strategies, and making informed decisions for future monetization efforts.

• User Growth Tracking: Tracking the active charge and canceled charge metrics enables users to monitor user growth and retention. This insight is invaluable for understanding user behavior, refining subscription offerings, and enhancing customer loyalty.

• Plan-based Revenue Analysis: The breakdown of active charges by plans offers a clear understanding of which subscription plans are driving revenue. This information is instrumental in optimizing subscription offerings and tailoring marketing strategies to maximize revenue generation.

By leveraging these user growth and earning insights, users can make informed decisions to drive app performance, optimize revenue streams, and enhance user engagement within the Shopify ecosystem.