Category Position

The "Category Position" section offers valuable insights into your app's ranking across the Shopify platform, helping assess visibility and discoverability to merchants.

Understand the charts

1. Category Positional Changes

This chart tracks the historical ranking of your app within its assigned Shopify category. It's the best way to see how visible you are to merchants who browse for apps.

2. Category Popular Positional Changes

This chart displays your app's trending rank within its category. It reflects how Shopify's algorithm perceives your app's current popularity based on strong user engagement signals.

How Category Position Analytics Can Benefit You

Analyzing your category positions provides crucial insights into a key aspect of your app's discoverability.

• Assess Visibility: This data allows you to understand how easily your app can be found by the significant segment of merchants who browse categories rather than searching. It helps you measure your performance in a primary discovery channel.

• Benchmark Market Authority: Tracking your "Popular" position is essential for benchmarking your app's momentum and authority. A high rank in this view indicates strong performance signals that are favored by Shopify's algorithm, reflecting your app's overall health and competitiveness within its niche.

• Diagnose Performance Changes: When you notice a change in traffic or installs, these charts help you diagnose the cause. You can quickly determine if a performance shift is due to a drop in your category ranking, rather than just your keyword performance, providing a more complete picture of your app's discoverability.