Install & Uninstall

The Install & Uninstall dashboard provides an overview of app growth and churn, helping you track acquisition, retention signals, and overall user base health.

How we get these data

Install & Uninstall data is collected from Shopify API App Events and processed into actionable insights.

The metric includes repeated installations and uninstallations; it does not count unique users. Example: If a merchant installs, uninstalls, and then reinstalls on the same day, it will count as 2 Installs and 1 Uninstall.

Understand the charts

1. Install Chart

This chart visualizes all positive user growth activities.

Metric	Description
Installs	The total number of events recording a shop successfully installing the application within a specific period. This metric indicates the effectiveness of marketing campaigns and the app's coverage on the Shopify App Store. An upward trend suggests good customer attraction capabilities.
Re-opened	The number of returning merchants who reactivated a previously closed store on a given day, while your app remained installed. This metric captures merchant reactivation and re-engagement behavior.
Active Charge Merchants	The number of merchants who generated a new charge on a given day, such as starting a paid plan or beginning a trial. This is a key conversion metric.
Charge Unfrozen Merchants	The number of merchants whose billing was resumed on a given day after being temporarily frozen. This metric indicates recovered revenue activity from merchants who were previously unable to be charged.

2. Uninstall Chart

This chart visualizes all user churn and negative activities.

Metric	Description
Uninstalls	The total number of events recording a shop removing the application within a specific period. This is a warning signal regarding product quality, onboarding experience, or pricing issues.
Closed	The number of merchant stores that were closed on a given day while your app remained installed.
Declined	The number of merchants whose charge attempt was declined. This is an early warning sign of potential churn.
Charge Frozen Merchants	The number of merchants whose billing was temporarily frozen on a given day by Shopify.
Charge Canceled Merchants	The number of merchants who canceled their subscription plan on a given day. This is a direct indicator of active churn from paying users.

3. Install & Uninstall

This chart visualizes your net daily growth by showing the difference between installs and uninstalls. The breakout table below provides the exact numbers for Installed, Uninstalled, and the net Change for recent days.

4. Monthly growth

These panels provide a quick historical comparison, showing your current net growth against the same period in previous months and years to help identify long-term trends.

The monthly growth chart displays installs versus uninstalls over a longer period, helping you visualize net growth (the difference between installs and uninstalls) to assess whether the application is growing or declining at a macro level.

5. Recent installs & uninstalls

This table provides a real-time, user-level log of the most recent install and uninstall events. It includes key details like the shop, their current status, plan, and MRR.

How Install & Uninstall can benefit you

• Measure Marketing Effectiveness: The install-related metrics are the most direct measure of your marketing and ASO performance. By tracking these daily, you can quickly assess the impact of new campaigns or listing changes on your ability to attract new users.

• Identify Potential Issues: Spikes in negative activities, such as app removals or subscription cancellations, serve as immediate red flags. This data helps you quickly identify periods of high churn, allowing you to investigate potential causes like recent app updates, bugs, or competitor activities.