This dashboard provides a comprehensive view of an app's core business metrics, tracking both user base growth and detailed financial performance.
The data is obtained directly from your connected Shopify Partner account, ensuring the information provided is accurate and up-to-date.
The line chart tracks the total number of active stores with your app installed. This number includes any stores on a paid or trial plan, staff stores, and development stores, but excludes stores that are canceled or frozen.
The summary panels show the net change in merchants and the percentage growth (mGrowth) for the selected time period.
This section provides a detailed breakdown of your app's financial performance.
The bar chart visualizes your daily or weekly earnings, which are calculated based on the following components:
Metric
Description
Earnings
The earnings amount refers to how much an app developer has been paid. It includes both paid-out amounts and pending payments, and it reflects the deduction of Shopify's revenue share and any application credits.
AC
(Active Charge) The total value of new, active subscriptions or charges within the timeframe.
CU
(Charge Unfrozen) The value of payments that were previously frozen and have now been resumed.
CF
(Charge Frozen) The value of payments that have been temporarily frozen by Shopify.
CC
(Canceled Charge) The total value of subscriptions or charges that have been terminated or canceled.
AUFC
(Active + Unfrozen - Frozen - Canceled) A calculated metric that represents the net value of charge activities. It provides a quick snapshot of your revenue momentum before Shopify's fees.
AEPD
(Avg. Earning Per Day) The average daily earnings calculated over the selected time period. This metric helps to smooth out fluctuations and provides a stable benchmark of your daily financial performance.
Track User Base Growth: The user growth trend is a key indicator of your app's market adoption and long-term health. It helps you measure the net result of all your acquisition and retention efforts over time, providing a clear picture of your growing footprint in the market.
Analyze Financial Performance: By tracking earnings and charge activities, you gain a comprehensive view of your app’s revenue trends, key drivers, financial momentum, and patterns for forecasting and planning.
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