Subscription & Earning by Plans

The “Subscription & Earning by Plans” dashboard provides a breakdown of app revenue and user base by each specific pricing plan.

Understand the dashboard

1. Subscription | Earning by Plans able

This table indicates a detailed summary for each of an app’s Price Plan. The data is split into Monthly and Yearly sections.

For each metric, there are two columns: the left column represents Subscription data (related to active users), and the right column represents Earning data (related to revenue).

Metric	Subscription Column (Left)	Earning Column (Right)
Merchants	The number of active merchants currently subscribed to that plan.	The number of merchants who contributed to the earnings from that plan.
Revenue	The potential revenue from all active subscriptions on that plan.	The actual revenue earned from that plan within the selected period.
%	The percentage of total active subscribers that are on this plan.	The percentage of total earnings that this plan contributes.

2. Subscription by Pricing Plans

This chart visualizes the distribution of an app’s active subscribers, showing which pricing plans are the most popular among its user base.

3. Earning by Pricing Plans

This chart visualizes an app’s revenue streams, showing which pricing plans contribute the most to total earnings.

How Subscription & Earning by Plans can benefit you

• Identify Key Plans: This breakdown helps you quickly identify which pricing plans are the true drivers of your business. By comparing user popularity with revenue contribution, you can pinpoint your most valuable and strategically important subscription tiers.

• Optimize Pricing Strategy: The data provides a clear basis for evaluating and refining your pricing structure. It enables you to assess the performance of each plan, identify opportunities for price adjustments, and make informed decisions to better align your pricing with the value you provide.