The “Active Subscriptions” dashboard provides a comprehensive view of your current paying user base, helping you track the growth and stability of your application's revenue.
How we get these data
Active Subscriptions data is gathered from Shopify API App Events and Transactions to ensure an accurate and real-time representation of your paying merchant base.
Understand the dashboard
Active Subscription is the total number of users (shops) satisfying both conditions at the time of reporting:
Currently installing the application (Installed).
Currently using a paid plan (Paid Plan).
1. Active Subscriptions
The chart visualizes the total number of active subscriptions over your selected time period (Days, Weeks, Months), with a percentage comparison against the previous 31-day period, showing the overall growth trend of your paying users.
The breakout table displays the specific daily count of active users, allowing you to track the exact numbers that contribute to the line chart's movement.
The panels below offer a quick historical comparison of your total active subscription count against previous months and years to measure long-term performance.
2. Plans
This table provides a detailed breakdown of active customers across different subscription tiers, showing each plan’s Interval, Active Customer count, percentage distribution, and the MRR contribution for each specific plan.
How Active Subscriptions data can benefit you
Sustainable Revenue Tracking: This represents your "healthiest" customer group – those who are actively paying for and using your product, forming the backbone of your predictable revenue.
Low Churn Risk Identification: Compared to "Zombie users" (those who pay but don't use the app), this active group typically has a much higher renewal rate and long-term loyalty.
Customer Support Target: This is the number one priority group for your Support team. Maintaining the satisfaction of these active paying users is critical for minimizing churn and maximizing Lifetime Value (LTV).
