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ARR

The “ARR” dashboard provides a high-level view of your projected annual revenue, helping you evaluate the long-term financial scale and performance of your application.

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How we get these data

ARR data is gathered from Shopify API App Events to support long-term financial planning and strategic decision-making.

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Understand the dashboard

ARR (Annual Recurring Revenue) is the recurring revenue value annualized. This is an extended version of MRR to look at the long-term financial picture.

Note:

  • For Monthly Subscription Plans: Usually multiplied by 12 to convert to annual value.

  • Includes One-time charges or Usage charges but not multiplied by 12.

  • This is projected revenue under the ideal scenario that all paying users will use the app until the end of the billing cycle.

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1. Annual Run Rate

The line chart visualizes the total ARR trend over your selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, highlighting the overall growth of your business scale. You can view the chart in either Combined/Separate mode.

The breakout table details the daily fluctuations that contribute to this trend, categorizing movements into Active revenue gains (including Retained, Expansion (upsells), and Contraction (downsells)), and Churned revenue losses to calculate the net Change in ARR.

The panels offer a quick historical comparison of your current ARR against performance benchmarks from 1, 3, 6, 12, and 24 months ago to track long-term scaling momentum.

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2. Plans

This table breaks down your annual revenue by specific plan levels, showing the number of active customers and the total ARR contribution for each subscription tier.

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How ARR data can benefit you

  • Company Valuation: ARR is the primary metric used as a scale measure when raising capital, seeking investments, or determining the market value of your company.

  • Long-term Strategic Vision: This metric is ideal for high-level reporting (C-level) and annual business reviews, as it filters out minor monthly fluctuations to show the true trajectory of the business.

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