The “MRR Growth Rate” dashboard provides a clear picture of your revenue expansion or contraction over time, helping you gauge the scaling momentum of your application.
How we get these data
MRR Growth Rate data is gathered from Shopify API App Events to support data-driven growth strategies and decision-making.
Understand the dashboard
MRR Growth Rate is the percentage representing the increase or decrease of MRR at the current time compared to a point in the past (30 days ago).
Previous MRR: MRR value at T-30 days (or T-1 month).
1. MRR Growth Rate
The chart visualizes the daily fluctuations of your MRR growth rate over the selected time period (Day, Week, Month), with a percentage comparison against the previous 31-day period, allowing you to identify specific periods of growth acceleration.
The breakout table shows the exact daily percentage values that contribute to this trend, providing a view of how your growth rate evolves day by day.
The panels below offer a quick historical comparison of your current growth rate against your performance from 1, 3, 6, 12, and 24 months ago to identify long-term expansion trends.
2. Plans
This table provides a breakdown of your Active Customers and MRR contribution by plan tier, helping you understand which specific plans are driving your overall growth rate.
How MRR Growth data can benefit you
Momentum Measurement: It serves as a key indicator of the expansion speed of your product, showing how fast your business is growing relative to its previous size.
Net Negative Churn: A positive MRR Growth Rate confirms that your revenue from new customer acquisitions and existing user upgrades is effectively compensating for any revenue lost from churned customers.
